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Global business practices : adapting for success

Schuster, Camille P.; Copeland, Michael J. - 2006

Persistent link: https://www.econbiz.de/10003321113

Lokales Denken, globales Handeln : interkulturelle Zusammenarbeit und globales Management

Hofstede, Geert; Hofstede, Gert Jan - 2006 - Orig.-Ausg., 3., vollst. überarb. Aufl.

Persistent link: https://www.econbiz.de/10003278813

Consumer behavior and culture : consequences for global marketing and advertising

Mooij, Marieke K. de - 2011 - 2nd ed.

Persistent link: https://www.econbiz.de/10008746828

Effect of globalization on multicultural consumer behavior

Manrai, Lalita A.; Manrai, Ajay K.; Mady, Tarek T. - In: Analyzing the cultural diversity of consumers in the …, (pp. 1-19). 2015

Persistent link: https://www.econbiz.de/10011396873

Economic effects of domestic and neighbouring countries' cultural diversity

Gören, Erkan - 2013 - This version: March 2013

This paper investigates the economic growth impact of cultural diversity, both domestically and in neighbouring countries, in a balanced panel of 94 countries covering the period 1970 to 2004. The measures of cultural diversity used in this article were derived from a recently developed computer...

Persistent link: https://www.econbiz.de/10009733470