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The future of ethnic marketing in a globalized world : introduction to the special issue

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Special issue: Impact of culture on marketing strategy

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Cross-linguistic validation of a unidimensional scale for cosmopolitanism

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Special section: New developments in global consumer behavior and marketing strategy

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Advancing knowledge of the global consumer culture : introduction to the special issue

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Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change

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Globalization and marketing strategies : introduction to the Shanghai special issue

Laroche, Michel; Teng, Lefa - In: Journal of business research : JBR 68 (2015) 3, pp. 587-590

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You are what you speak? : globalization, multilingualism, consumer dispositions and consumptions

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The Routledge companion to ethnic marketing

Jamal, Ahmad (contributor); Laroche, Michel (contributor); … - 2015

pt. 1. Why ethnic marketing? -- pt. 2. Processes of ethnic cultural change, socialization and technology -- pt. 3. Identity, space and ethnic entrepreneurship -- pt. 4. Globalization, religion and materialism -- pt. 5. Market segmentation and targeting -- pt. 6. Advertising -- pt. 7. Ethical and...

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