Similar Search Results

The external environment and its effect on strategic marketing planning: a case study for McDonald's

Vrontis, Demetris; Pavlou, Pavlos - In: Journal for international business and entrepreneurship … 3 (2006/08) 3/4, pp. 289-307

Persistent link: https://www.econbiz.de/10003771042

Future orientation and foreign entry mode choice in the internationalization of professional service firms

Yuliani Suseno; Pinnington, Ashly H. - In: Journal of general management 43 (2017/2018) 4, pp. 145-156

Persistent link: https://www.econbiz.de/10011912161

Convenience-oriented shopping : a model from the perspective of consumer research

Swoboda, Bernhard; Morschett, Dirk - In: Food, people and society : a european perspective of …, (pp. 177-196). 2001

Persistent link: https://www.econbiz.de/10001617367

Frequent cross-border acquirers from emerging countries and cultural distance : does the cultural difference of the initial deal matter?

Al Rahahleh, Naseem M.; Wei, Peihwang - In: Journal of multinational financial management 23 (2013) 4, pp. 356-373

Persistent link: https://www.econbiz.de/10010228440

Retail Internationalization : Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities

Elsner, Stefan - 2014

Retail internationalization is gaining importance in retail practice, but the research status is still fairly narrow. Stefan Elsner aims to close this gap by investigating three important challenges within the retail internationalization process: the appropriate choice of market entry modes, the...