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The necessity to adjust traditional integrated marketing communications tools and techniques to new global trends
Matović, Vladimir; Knežević, Miroslav; Papić … - In: Ekonomika : međunarodni časopis za ekonomsku teoriju … 61 (2015) 4, pp. 141-154
Persistent link: https://www.econbiz.de/10011430175
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Marketing science & inspirations
Univerzita Komenského v Bratislave / Katedra marketingu - Bratislava : [Verlag nicht ermittelbar] - 7.2012 -
Persistent link: https://www.econbiz.de/10011349695
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Marketing management in geographically remote industrial clusters : implications for business-to-consumer marketing
Tesar, George; Bodin, Jan - 2013
Persistent link: https://www.econbiz.de/10009708274
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Marketing in a mobile-first world : tackling the why and the how
Save, Aditya - In: Journal of direct, data and digital marketing practice … 15 (2013/14) 3, pp. 202-212
Persistent link: https://www.econbiz.de/10010347065
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A new look at faith-based marketing : the global halal market
Izberk-Bilgin, Elif; Nakata, Cheryl C. - In: Business horizons 59 (2016) 3, pp. 285-292
Persistent link: https://www.econbiz.de/10011488380
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2013 AMS Conference - wine marketing track
Babin, Barry J. (contributor) - Academy of Marketing Science - 2012
Persistent link: https://www.econbiz.de/10010421925
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A new world for museum marketing? : facing the old dilemmas while challenging new market opportunities
Komarac, Tanja - In: Market : review for marketing theory and practice 26 (2014) 2, pp. 199-214
Persistent link: https://www.econbiz.de/10010492068
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Diaspora affluence in rural markets : consumers' shift from traditional to global products
Vadakepat, Vanaja Menon - In: International journal of commerce and management 25 (2015) 4, pp. 641-653
Persistent link: https://www.econbiz.de/10011446661
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Marketing communications in a postmodern world
Firat, A. Fuat; Christensen, Lars Thøger - In: Marketing communication : new approaches, technologies, …, (pp. 215-235). 2005
Persistent link: https://www.econbiz.de/10003247677