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Marketingmanagement
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3,104
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1,630
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Manrai, Ajay K.
10
Czinkota, Michael R.
8
Ball, Donald A.
7
Laroche, Michel
7
Papadopoulos, Nicolas G.
7
Ronkainen, Ilkka A.
6
Cleveland, Mark
5
Geringer, John Michael
5
Hill, Charles W. L.
5
Hollensen, Svend
5
Johansson, Johny K.
5
Krafft, Manfred
5
Minor, Michael
5
Usunier, Jean-Claude
5
Yip, George S.
5
Craig, C. S.
4
Hennessey, H. David
4
Hewett, Kelly
4
Leonidou, Leonidas C.
4
Mayrhofer, Ulrike
4
Meffert, Heribert
4
Moffett, Michael H.
4
Mooij, Marieke K. de
4
Terlutter, Ralf
4
Ahlert, Dieter
3
Barrio-García, Salvador del
3
Belk, Russell W.
3
Berndt, Ralph
3
Bjerre, Mogens
3
Cote, Joseph A.
3
Dekimpe, Marnik G.
3
Diehl, Sandra
3
Dominguez, Noémie
3
Douglas, Susan P.
3
Gabrielsson, Peter
3
Gielens, Katrijn
3
Godley, Andrew
3
Hallén, Lars
3
Horstmann, Ignatius J.
3
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3
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5
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5
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3
IGI Global
3
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3
UNCTAD
3
Athens Institute for Education and Research
2
Business & Economics Society International
2
Chambre de commerce et d'industrie de Paris
2
Donecʹkyj Nacionalʹnyj Universytet
2
Fördergesellschaft Marketing an der Universität Augsburg
2
GATE Germany, Konsortium Internationales Hochschulmarketing
2
International Symposium on Trade Efficiency <1994, Columbus, Ohio>
2
International Trade Centre
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Academy of Marketing Science
1
Asser Instituut
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Business & Economics Society International / Conference <18., 2011, Split>
1
Business & Economics Society International / Conference <20., 2012, Salzburg>
1
Canadian Center of Science and Education <Toronto>
1
Center for International Research in Consumers Location and Their Environments
1
Christian-Albrechts-Universität zu Kiel
1
Consiglio Nazionale delle Ricerche / Progetto Finalizzato Servizi e Strutture per l'Internazionalizzazione delle Imprese Italiane e Sviluppo delle Esportazioni
1
Consumer Culture Theory Conference <12., 2017, Anaheim, Calif.>
1
Consumer Culture Theory Conference <13., 2018, Odense>
1
Cross-Cultural Business Conference <2018, Steyr>
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
David Rockefeller Center for Latin American Studies
1
Edward Elgar Publishing
1
Euromonitor International Plc <London>
1
European Marketing Academy
1
Fengjia-Daxue
1
Fengjia-Daxue / College of Business
1
Frankreich / Direction de l'Administration Générale et de l'Environnement Culturel / Département des Études et de la Prospective
1
Frankreich / Ministère de la Culture et de la Francophonie
1
Freie Universität Berlin / Institut für Marketing
1
Global Marketing Conference <2012, Seoul>
1
Gosudarstvennyj Universitet Upravlenija <Moskau>
1
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Journal of global marketing
22
International marketing review
18
Journal of business research : JBR
18
SpringerLink / Bücher
16
Journal of international marketing
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Springer eBook Collection
7
Europäische Hochschulschriften / 5
6
Schriften zu Marketing und Management
6
Handbook of research in international marketing
5
International marketing ; Vol. 2
5
Jahrbuch der Absatz- und Verbrauchsforschung
5
Springer eBook Collection / Business and Management
5
The SAGE handbook of international marketing
5
Best practices in international marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Journal of international consumer marketing
4
Journal of marketing management : MM
4
Management for Professionals
4
Premier reference source
4
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Business horizons
3
Critical explorations
3
Cross-cultural and critical perspectives on brands
3
Gabler Edition Wissenschaft
3
Innovation and international business ; 1
3
Journal of euromarketing
3
Journal of international food & agribusiness marketing : JIFAM
3
Management for professionals
3
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Marketing theory
3
New world marketing
3
Palgrave pivot
3
Research in consumer behavior
3
Working paper series
3
APROMA review
2
Advances in international marketing
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
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Source
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ECONIS (ZBW)
851
Showing
1
-
10
of
851
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1
Language in globalised interactive business : apaptation vs. standardisation
Ahlfors, Ulla-Riitta
;
Fang, Meiqi
- In:
International journal of electronic business
13
(
2016/2017
)
2/3
,
pp. 143-162
Persistent link: https://www.econbiz.de/10011776987
Saved in:
2
International dimensions of marketing
Terpstra, Vern
-
1982
Persistent link: https://www.econbiz.de/10000051803
Saved in:
3
Marketing strategies for services : globalization, client-orientation, deregulation
Kostecki, Michael M.
(
ed.
);
Kostecki, Michel M.
(
ed.
)
-
1994
-
1. ed.
Persistent link: https://www.econbiz.de/10000349312
Saved in:
4
Marketing-Management
internationaler Markenartikelhersteller in Ungarn : Entscheidungen und strategische Konzepte für Verbrauchsgüter unter besonderer Berücksichtigung kommunikatio...
Dahm, Markus H.
-
1995
Persistent link: https://www.econbiz.de/10000907945
Saved in:
5
Der Automobilsektor in Südostasien : Strategieempfehlungen für deutsche Pkw-Hersteller ; eine Analyse unter Berücksichtigung der globalen Wettbewerbssituation
Lange, Christopher
-
1995
Persistent link: https://www.econbiz.de/10000952291
Saved in:
6
Internationale Kommunikationspolitik für Investitionsgüter
Schnauffer, Rainer
-
1999
Persistent link: https://www.econbiz.de/10000998204
Saved in:
7
Internationale Werbeplanung : eine Analyse unter besonderer Berücksichtigung der internationalen Werbebudgetierung
Streich, Michael
-
1997
Persistent link: https://www.econbiz.de/10000602806
Saved in:
8
International marketing : a strategic approach to world markets
Majaro, Simon
-
1977
Persistent link: https://www.econbiz.de/10000558056
Saved in:
9
Marketing strategy : a global perspective
Stauble, Vernon R.
-
2000
Persistent link: https://www.econbiz.de/10001408598
Saved in:
10
Today's information highway and tomorrow's organisation : managing privacy, marketing and strategic issues successfully
Gattiker, Urs E.
;
Kelley, Helen
;
Janz, Linda
- In:
Global Management : mit 8 Tabellen
,
(pp. 417-453)
.
1996
Persistent link: https://www.econbiz.de/10001317961
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