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Consumer animosity, country of origin, and foreign entry-mode choice : a cross-country investigation
Fong, Cher Min; Lee, Chun-ling; Du, Yunzhou - In: Journal of international marketing 22 (2014) 1, pp. 62-76
Persistent link: https://www.econbiz.de/10010348927
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How global brands compete
Holt, Douglas B.; Quelch, John A.; Taylor, Earl L. - 2009
Persistent link: https://www.econbiz.de/10003785267
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Modeling links between the decision-makking process and luxury brand attachment : an international comparison
Godey, Bruno; Pederzoli, Daniele; Aiello, Gaetano; … - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 361-378
Persistent link: https://www.econbiz.de/10010408602
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The effect of religious commitment and global identity on purchase intention of luxury fashion products : a cross-cultural study
Ma, Jieqiong; Hong, JungHwa; Yoo, Boonghee; Yang, Jie - In: Journal of business research : JBR 137 (2021), pp. 244-254
Persistent link: https://www.econbiz.de/10012665711
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User engagement on global social networks : examining the roles of perceived brand globalness, identification and global identity
Akram, Muhammad Shakaib; Malhotra, Neeru; Goraya, M. … - In: Technological forecasting & social change : an … 181 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10013417336
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The effect of global company animosity on global brand attitudes in emerging and developed markets : does perceived value matter?
Alden, Dana; Kelley, James B.; Riefler, Petra; Lee, Julie A. - In: Journal of international marketing 21 (2013) 2, pp. 17-38
Persistent link: https://www.econbiz.de/10009758009
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A longitudinal study of Olympic Games' impact on the image of a host country
Tasci, Asli DA; Hahm, Jeeyeon; Breiter Terry, Deborah - In: Journal of travel and tourism marketing 36 (2019) 4, pp. 443-457
Persistent link: https://www.econbiz.de/10012179418
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Interactive effects of brand reputation and ESG on green bond issues : a sustainable development perspective
Cheng, Louis T. W.; Sharma, Piyush; Broadstock, David C. - In: Business strategy and the environment 32 (2023) 1, pp. 570-586
Persistent link: https://www.econbiz.de/10014266657
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Reputational risk as a factor in the offshore location choice
Nujen, Bella Belerivanan; Solli-Sæther, Hans; … - In: Journal of purchasing and supply management 27 (2021) 2, pp. 1-13
Persistent link: https://www.econbiz.de/10012513317
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World of origin : the contagious ingredient of monastic products
Paquier, Marie-Catherine; Morin-Delerm, Sophie; Pecot, … - In: Marketing theory 23 (2023) 3, pp. 385-409
Persistent link: https://www.econbiz.de/10014368291