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Strizhakova, Yuliya; Coulter, Robin A. - In: Journal of international marketing 23 (2015) 1, pp. 1-22

Persistent link: https://www.econbiz.de/10010520821

Brand relationship between global airline alliances and their member airlines

Chung, Yi-Shih; Feng, Cheng-min - In: Journal of air transport management 55 (2016), pp. 222-233

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Brands as a global ideoscape

Askegaard, Søren - In: Brand culture, (pp. 91-102). 2005

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How Common are Brand Extensions in Consumer Goods Markets? A Multi-Country Study

Dawes, John - 2020

Many studies discuss the proliferation of brand extensions (eg. Romeo, 1991; Han, 1998; Milberg, Whan Park and McCarthy … incidence of brand extensions in three geographic consumer goods markets: US and UK and Australia. The study conducts a detailed … available in the online stores, appear in just a single product category. Of the remaining 25% of brands classified as brand …

Persistent link: https://www.econbiz.de/10012842233

Consumers and brands across the globe : research synthesis and new directions

Gürhan-Canli, Zeynep; Sarıal-Abi, Gülen; Hayran, Ceren - In: Journal of international marketing 26 (2018) 1, pp. 96-117

Persistent link: https://www.econbiz.de/10011848807

Does a sustainable orientation affect global consumers' relationships with international online brands?

Drennan, Todd; Nordman, Emilia Rovira; Safari, Aswo - In: Creating a sustainable competitive position : ethical …, (pp. 219-236). 2023

Persistent link: https://www.econbiz.de/10014455390

How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations

Swoboda, Bernhard; Sinning, Carolina - In: Journal of business research : JBR 118 (2020), pp. 58-73

Persistent link: https://www.econbiz.de/10012287588

Markentransfer: der Stand der Forschung

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A cross-country study of signals of brand quality

Agrawal, Jagdish; Grimm, Pamela E.; Kamath, Shyam J.; … - In: The journal of product & brand management 20 (2011) 5, pp. 333-342

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Brand royalty : how the world's top 100 brands thrive & survive

Haig, Matt - 2004

Persistent link: https://www.econbiz.de/10011479712

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