The authors examine the concept of customer benefits in business-to-business markets in an international context. They distinguish between core and add-on benefits, and they discuss product quality, service quality, flexibility, trust, joint action, and commitment of the supplier as determinants...

We claim that International Business (IB) scholars have made significant contributions of general interest and applicability to business and strategy scholarship, that could be attributed to their focus on the cross-border operations of firms; that theories and envelopes of foreign direct...