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Unraveling scientific impact : citation types in marketing journals
Stremersch, Stefan
;
Camacho, Nuno
;
Vanneste, Sofie
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 64-77
Persistent link: https://www.econbiz.de/10010517011
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2
The effect of customer empowerment on adherence to expert advice
Camacho, Nuno
;
Jong, Martijn G. de
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 293-308
Persistent link: https://www.econbiz.de/10010427992
Saved in:
3
The international takeoff of new products : the role of economics, culture, and country innovativeness
Tellis, Gerard J.
;
Stremersch, Stefan
;
Yin, Eden
-
2002
Persistent link: https://www.econbiz.de/10001740532
Saved in:
4
Modeling global spillover in new product takeoff
Everdingen, Yvonne Maria van
;
Fok, Dennis
;
Stremersch, …
- In:
MSI reports : working paper series
(
2008
)
4
,
pp. 95-122
Persistent link: https://www.econbiz.de/10003814442
Saved in:
5
Sales growth of new pharmaceuticals across the globe : the role of regulatory regimes
Stremersch, Stefan
;
Lemmens, Aurélie
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 690-708
Persistent link: https://www.econbiz.de/10003885016
Saved in:
6
Modeling global spill-over of new product takeoff
Everdingen, Yvonne Maria van
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10008662387
Saved in:
7
The global entry of new pharmaceuticals : a joint investigation of launch window and price
Verniers, Isabel
;
Stremersch, Stefan
;
Croux, Christophe
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 295-308
Persistent link: https://www.econbiz.de/10009406672
Saved in:
8
The effect of customer empowerment on adherence to expert advice
Camacho, Nuno
;
Jong, Martijn G. de
;
Stremersch, Stefan
-
2014
Persistent link: https://www.econbiz.de/10010351528
Saved in:
9
Editorial: Marketing competition in the 21st century
Heil, Oliver P.
;
Lehmann, Donald R.
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 161-163
Persistent link: https://www.econbiz.de/10009519923
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10
The global entry of new pharmaceuticals : a joint investigation of launch window and price
Verniers, Isabel
;
Stremersch, Stefan
;
Croux, Christophe
-
2011
Persistent link: https://www.econbiz.de/10009298241
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