-Creation Tourism Research: Contemporary issues and Challenges, provides an enlightening synthesis of research perspectives on brand co … leaders. Providing a step-by-step guide to the brand co-creation and branding process in the hospitality and tourism industry … impact of social media on brand co-creation during the COVID-19 outbreak in the tourism industry, co-branding emerging …

global hospitality and tourism sector is bouncing back. In bouncing back though, the pandemic brought to the fore the … absolute need for high levels of customer centricity in a world that was gripped by fear. This new Hospitality and Tourism (H … spanning topics like service characteristics of hospitality and tourism marketing, people management strategies for service …

This textbook gives in-depth and comprehensive coverage of key marketing principles applied to tourism and hospitality …. Over 70 global case studies illustrate how these concepts work in practice and demonstrate the diverse range of tourism and …

media in the tourism industry. It also explores user-generated content and the methods of mobile strategies"-- …