"This book is on the latest multi-platform advertising strategies in the global marketplace. It is accessible to … advertising, marketing communications, and marketing practitioners to better understand this emerging phenomenon. This book is … also useful for researchers who are interested in studying the global impacts of multi-platform media on the advertising …

Background of ¿pinned¿ images lifestyle advertising in social media -- Cutting through the clutter of mascots in indian … marketing history : mascots in Indian marketing history -- Sociolinguistic effect on an advertising slogan : language as a … signs : a study of advertising copies by pentecostal/charismatic churches in Nigeria -- The role of persuasion in marketing …