, consultants, and students alike, in areas from marketing, place management, international business, and tourism to communications …Contents: Introduction: The 'country' vs. 'Place' and 'marketing' vs. 'Branding' conundrum / Nicolas Papadopoulos and … marketing: A critical discussion of the current state of our field / Sebastian Zenker -- Part II: 'a case of mistaken identity …

disciplines such as hospitality management, tourism marketing, and business marketing have made inroads into understanding the …’s Breakfast to a King’s Table: Branding and Marketing a Major Research University. …This edited volume discusses public branding and marketing from a global, comparative perspective. Place branding and …

, the intersection between national identity, marketing campaigns, and consumer choices has been brought to the fore. This … political discourse - and an overview of the evolution of 'Made in' from a marketing perspective. This is followed by country … be of significant interest to students and scholars of economic history, business history and marketing"-- …