Hanssens, Dominique M.; Parsons, Leonard J.; Schultz, … - 2002 - Second Edition
Response Models for Marketing Management -- Markets, Data, and Sales Drivers -- Market Response in Stationary Markets … -- Design of Static Response Models -- Design of Dynamic Response Models -- Parameter Estimation and Model Testing -- Market … Response in Evolving Markets -- Single Marketing Time Series -- Multiple Marketing Time Series -- Solving Marketing Problems …
