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The ghost of subliminal advert...
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Zielgruppe
Werbung
13,872
Advertising
9,811
Werbewirkung
3,934
Advertising effects
3,877
Konsumentenverhalten
2,924
Consumer behaviour
2,918
Online-Marketing
1,821
Internet marketing
1,817
Theorie
1,435
Theory
1,404
Deutschland
1,033
USA
991
United States
840
Marketing
804
Markenführung
744
Brand management
740
Printwerbung
660
Print advertising
658
advertising
656
Marketingmanagement
654
Marketing management
635
Germany
568
Social Web
554
Social web
553
Preismanagement
485
Pricing strategy
485
Markenimage
459
Brand image
447
Markenartikel
432
Wettbewerb
413
Target group
352
Brand
351
Werbewirtschaft
321
Werbepsychologie
317
Competition
311
Öffentlichkeitsarbeit
296
Psychology of advertising
288
Advertising industry
285
Internet
280
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131
Free
54
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Article
257
Book / Working Paper
109
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Article in journal
225
Aufsatz in Zeitschrift
225
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32
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32
Graue Literatur
17
Non-commercial literature
17
Arbeitspapier
14
Working Paper
14
Hochschulschrift
6
Collection of articles of several authors
5
Sammelwerk
5
Aufsatzsammlung
4
Conference paper
4
Konferenzbeitrag
4
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3
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3
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3
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2
Bibliografie enthalten
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Systematic review
1
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1
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1
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1
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Language
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English
327
German
37
Undetermined
2
Author
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Hudders, Liselot
9
Buijzen, Moniek
6
Cauberghe, Veroline
5
De Jans, Steffi
5
Galeotti, Andrea
5
Rozendaal, Esther
5
Bakir, Aysen
4
Pelsmacker, Patrick de
4
Pepall, Lynne
4
Puntoni, Stefano
4
Reijmersdal, Eva A. van
4
Van de Sompel, Dieneke
4
Zhang, Jianqiang
4
Acquisti, Alessandro
3
An, Soontae
3
Carlson, Les
3
Cassia, Fabio
3
Cheng, Hong
3
Mei, Shue
3
Moraga-González, José Luis
3
Nicolini, Valentina
3
Reiff, Joseph
3
Shin, Jiwoong
3
Stafford, Marla Royne
3
Vanwesenbeeck, Ini
3
Zhang, Kaifu
3
Zhong, Weijun
3
Antioco, Michael
2
Bernardin, Lidwine
2
Bruhn, Manfred
2
Burguet, Roberto
2
Bušljeta Banks, Ivana
2
Castonguay, Jessica
2
Cauberghe, Verolien
2
Deng, Yiting
2
Evans, Nathaniel J.
2
Evensen, Charlotte Bjørnhaug
2
Foerderer, Jens
2
Frey, Albert Wesley
2
Hariharan, Vijay Ganesh
2
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Axel Springer Verlag, Marketing Anzeigen
1
Bayerische Akademie für Werbung und Marketing
1
European Advertising Academy
1
ICORIA <12., 2013, Zagreb>
1
Nomos Verlagsgesellschaft
1
OECD
1
OECD / Committee on Consumer Policy
1
Otto-Friedrich-Universität Bamberg
1
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Journal of advertising : official publication of the American Academy of Advertising
21
Young consumers : insight and ideas for responsible marketers
21
International journal of advertising : the quarterly review of marketing communications
12
Journal of advertising research
10
International journal of advertising : the review of marketing communications
8
International journal of consumer studies
6
Journal of marketing communications
6
Health marketing quarterly
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Journal of advertising
4
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
4
Journal of food products marketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
European journal of marketing : EJM
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of current issues and research in advertising : JCIRA
3
Journal of fashion marketing and management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of promotion management : JPM
3
Operations research
3
Review of industrial organization : RIO
3
Anthropology and business
2
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
CESifo working papers
2
Central European business review : CEBR
2
Discussion paper / Tinbergen Institute
2
ERIM Report Series Reference
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
European journal of marketing
2
Journal of business ethics : JOBE
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of international consumer marketing
2
Journal of promotion management : innovations in planning and applied research
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of strategic marketing
2
Marketing letters : a journal of research in marketing
2
Psychology & marketing
2
Sydney Law School Research Paper
2
Testimonial advertising in the American marketplace : emulation, identity, community
2
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Source
All
ECONIS (ZBW)
357
USB Cologne (EcoSocSci)
9
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1
Kinder und Jugendliche als Zielgruppe des Erlebnismarketings :
Werbung
in Kinder- und Jugendzeitschriften sowie in korrespondierenden Internetangeboten
Römer, Bettina von
;
Steffensen, Bernd
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003555403
Saved in:
2
Targeted advertising in magazine markets and the advent of the Internet
Chandra, Ambarish
;
Kaiser, Ulrich
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1829-1843
Persistent link: https://www.econbiz.de/10010399427
Saved in:
3
On the importance of social integration for minority targeting effectiveness
Antioco, Michael
;
Vanhamme, Joëlle
;
Hardy, Anaïk
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
4
,
pp. 380-389
Persistent link: https://www.econbiz.de/10009684898
Saved in:
4
Die Folgen der Low- und High-End-Polarisierung auf die Marketingkommunikation der deutschen Automobilindustrie
Iperen, Rudolf v.
- In:
Anspruchsgruppenorientierte Kommunikation : neue …
,
(pp. 33-52)
.
2008
Persistent link: https://www.econbiz.de/10003759616
Saved in:
5
The construction of beauty : a cross-cultural analysis of women's magazine advertising
Frith, Katherine
;
Shaw, Ping
;
Cheng, Hong
- In:
The advertising and consumer culture reader
,
(pp. 193-206)
.
2009
Persistent link: https://www.econbiz.de/10003848381
Saved in:
6
Sexual orientation and gender effects of exposure to gay- and lesbian-themed fashion advertisements
Dotson, Michael J.
;
Hyatt, Eva M.
;
Thompson, Lisa Petty
- In:
Journal of fashion marketing and management
13
(
2009
)
3
,
pp. 431-447
Persistent link: https://www.econbiz.de/10003881583
Saved in:
7
Direct-to-consumer advertising in black and white : racial differences in placement patterns of print advertisements for health products and messages
Crawley, Lavera M.
;
Hisaw, Lisa
;
Illes, Judy
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 279-292
Persistent link: https://www.econbiz.de/10003933230
Saved in:
8
Evidence on the marketing approaches targeting gay and lesbian consumers
Baxter, Susan
- In:
Global journal of business research : GJBR
4
(
2010
)
2
,
pp. 125-139
Persistent link: https://www.econbiz.de/10003955511
Saved in:
9
Empathetic responses to advertising : testing a network of antecedents and consequences
Mooradian, Todd A.
;
Matzler, Kurt
;
Szykman, Lisa R.
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
2
,
pp. 79-92
Persistent link: https://www.econbiz.de/10003703863
Saved in:
10
Female sports celebrities targeting female teenagers : a content analysis of magazine advertising
James, Melissa St.
- In:
Journal of business & economics research
8
(
2010
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003946759
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