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~subject:"Zielgruppe"
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Subject
All
Zielgruppe
Ethnische Gruppe
11,206
Ethnic group
10,652
Youth
9,353
Jugendliche
9,094
USA
3,021
United States
2,690
Jugend
2,621
Target group
2,483
Consumer behaviour
1,970
Konsumentenverhalten
1,960
Deutschland
1,896
Junge Arbeitskräfte
1,852
Young workers
1,845
Migranten
1,572
Migrants
1,469
Children
1,464
Kinder
1,451
Germany
1,370
Ethnische Diskriminierung
1,128
Ethnic discrimination
1,111
Großbritannien
1,064
India
976
Gender
970
Indien
967
Geschlecht
959
Soziale Integration
951
Schätzung
926
Jugendarbeitslosigkeit
916
United Kingdom
901
Bildungsniveau
873
Estimation
854
Youth unemployment
844
Minderheit
842
Schwarze Menschen
833
Educational achievement
826
Social integration
820
Minority
818
Theorie
797
Black people
791
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Online availability
All
Undetermined
555
Free
261
Type of publication
All
Article
1,718
Book / Working Paper
1,153
Journal
9
Type of publication (narrower categories)
All
Article in journal
1,099
Aufsatz in Zeitschrift
1,099
Aufsatz im Buch
603
Book section
603
Graue Literatur
191
Non-commercial literature
191
Hochschulschrift
181
Thesis
125
Working Paper
116
Arbeitspapier
106
Case study
71
Fallstudie
71
Collection of articles of several authors
62
Sammelwerk
62
Aufsatzsammlung
58
Dissertation u.a. Prüfungsschriften
42
Ratgeber
38
Guidebook
29
Bibliografie enthalten
23
Bibliography included
23
Lehrbuch
21
Konferenzschrift
16
Textbook
15
Statistik
13
Umfrage
13
Conference paper
11
Konferenzbeitrag
11
Statistics
10
Conference proceedings
9
Forschungsbericht
8
Handbook
7
Handbuch
7
Amtsdruckschrift
6
Government document
6
Reprint
6
Research Report
6
Mehrbändiges Werk
5
Multi-volume publication
5
Collection of articles written by one author
4
Sammlung
4
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Language
All
English
1,684
German
1,156
Undetermined
27
French
12
Spanish
3
Portuguese
2
Italian
1
Dutch
1
Russian
1
Slovak
1
Swedish
1
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Author
All
Wiedmann, Klaus-Peter
13
Pompe, Hans-Georg
12
Sickel, Christian
12
Heinrich, Stephan
11
Herstatt, Cornelius
11
Hanna, Rema
10
Hudders, Liselot
10
Olken, Benjamin A.
10
Kohlbacher, Florian
9
Thuysbaert, Bram
9
Bakir, Aysen
8
Pelsmacker, Patrick de
8
Singh, Ramendra
8
Tröndle, Martin
8
Bauer, Hans H.
7
Buijzen, Moniek
7
Karlan, Dean
7
Shankar, Avi
7
Banerjee, Abhijit V.
6
Bruhn, Manfred
6
Derval, Diana
6
Drees, Norbert
6
Kremmel, Dietmar
6
Muthers, Helmut
6
Rozendaal, Esther
6
Siebels, Astrid
6
Walter, Benjamin von
6
Wenzel, Eike
6
Wolff, Joachim
6
Allgayer, Florian
5
Caliendo, Marco
5
Cauberghe, Veroline
5
Chikweche, Tendai
5
Cova, Bernard
5
De Jans, Steffi
5
Dupas, Pascaline
5
Ebbes, Peter
5
Galeotti, Andrea
5
Gupta, Shruti
5
Halfmann, Marion
5
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Institution
All
Springer Fachmedien Wiesbaden
28
Institut für Arbeitsmarkt- und Berufsforschung (IAB)
9
Institut für Demoskopie Allensbach
9
Asian Development Bank
6
National Bureau of Economic Research
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
4
De Gruyter Oldenbourg
3
Fachhochschule Reutlingen / European School of Business
3
Fördergesellschaft Marketing an der Universität Augsburg
3
Springer Gabler <Firma>
3
Axel-Springer-Verlag / Marketing Anzeigen
2
Deutsches Zentrum für Altersfragen
2
Deutschland / Umweltbundesamt
2
Edward Elgar Publishing
2
Eric Cuvillier <Firma>
2
GdW Bundesverband Deutscher Wohnungs- und Immobilienunternehmen
2
Haufe-Lexware GmbH & Co. KG
2
Institut für Finanz- und Aktuarwissenschaften <Ulm>
2
MITP Verlags-GmbH & Co. KG
2
Meyer-Hentschel-Management-Consulting & Partner <Saarbrücken>
2
Nomos Verlagsgesellschaft
2
Otto-Friedrich-Universität Bamberg
2
Siegfried-Vögele-Institut <Königstein, Taunus>
2
Spiegel-Verlag Rudolf Augstein <Hamburg> / Marketingabteilung
2
Springer International Publishing
2
Steria Mummert Consulting AG
2
Tredition GmbH <Hamburg>
2
Verlag Dr. Kovač
2
AMACOM
1
ATOUT France <Paris>
1
American Management Association
1
Analyse & Konzepte, Beratungsgesellschaft für Wohnen, Immobilien und Tourismus
1
Analyse & Konzepte, Beratungsgesellschaft für Wohnen, Immobilien, Stadtentwicklung mbH
1
Axel Springer AG
1
Axel Springer AG / Marketing Anzeigen
1
Axel Springer AG <Berlin>
1
Axel Springer AG <Berlin> / Marketing Anzeigen
1
Axel Springer Verlag, Marketing Anzeigen
1
Bauhaus-Universität Weimar
1
Bauhaus-Universitätsverlag Weimar
1
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Published in...
All
Young consumers : insight and ideas for responsible marketers
60
SpringerLink / Bücher
50
Journal of advertising research
34
Journal of advertising : official publication of the American Academy of Advertising
33
Psychology & marketing
23
Handbuch Zielgruppenmanagement
21
International journal of advertising : the quarterly review of marketing communications
21
Springer eBook Collection
21
The silver market phenomenon : business opportunities in an era of demographic change
21
The silver market phenomenon : marketing and innovation in the aging society
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
Journal of retailing and consumer services
18
Research
18
Journal of business research : JBR
17
The journal of consumer marketing
17
Harvard business review : HBR
16
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
16
Health marketing quarterly
15
Journal of fashion marketing and management
15
International journal of consumer studies
14
Journal of travel and tourism marketing
14
Tourism management : research, policies, practice
13
Journal of vacation marketing : an international journal
12
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
12
Harvard-Business-Manager : das Wissen der Besten
11
International journal of retail & distribution management
11
Jahrbuch Seniorenmarketing
11
Journal of food products marketing
11
Journal of marketing communications
11
European journal of marketing : EJM
10
IAB-Forschungsbericht
10
International journal of hospitality management
10
Journal of international consumer marketing
10
Marketing intelligence & planning
10
Marketing letters : a journal of research in marketing
10
Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
10
International journal of advertising : the review of marketing communications
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
International journal of nonprofit and voluntary sector marketing
8
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Source
All
ECONIS (ZBW)
2,627
USB Cologne (EcoSocSci)
209
EconStor
21
RePEc
12
USB Cologne (business full texts)
8
BASE
2
OLC EcoSci
1
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Showing
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1
Ethnic advertising : adolescents' attitudes towards target and non-target advertisements
Butt, Muhammad Mohsin
;
De Run, Ernest Cyril
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
3
,
pp. 189-203
Persistent link: https://www.econbiz.de/10008667652
Saved in:
2
Can ethnically targeted advertising work for malay adolescents? : the moderating role of the strength of ethnic identity
Butt, Muhammad Mohsin
;
De Run, Ernest Cyril
- In:
Asian Academy of Management journal : AAMJ
17
(
2012
)
1
,
pp. 13-39
Persistent link: https://www.econbiz.de/10009676039
Saved in:
3
A content analysis of television food advertising to children : comparing low and general-nutrition food
Kim, Hyuksoo
;
Lee, Doohwang
;
Hong, Yangsun
;
Ahn, Jungsun
; …
- In:
International journal of consumer studies
40
(
2016
)
2
,
pp. 201-210
Persistent link: https://www.econbiz.de/10011488480
Saved in:
4
Pre-school children and marketing communications
Preston, Christopher
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 618-623
Persistent link: https://www.econbiz.de/10011620158
Saved in:
5
Gender-based behavioural segmenting of the cellphone
youth
market
Haverila, Matti J.
;
Haverila, Kai C.
;
McLaughlin, Caitlin
- In:
International journal of business excellence : IJBEX
23
(
2021
)
1
,
pp. 93-112
Persistent link: https://www.econbiz.de/10012506633
Saved in:
6
Deutschlands Migranten - eine ertragsstarke
Zielgruppe
im Dornröschenschlaf
Klee, Alexander
;
Wiedmann, Klaus-Peter
- In:
Herausforderungen an das HR-Management : neue Aufgaben …
,
(pp. 157-170)
.
2006
Persistent link: https://www.econbiz.de/10003312948
Saved in:
7
Reaching the model minority : ethnic differences in responding to culturally embedded targeted- and non-targeted advertisements
Appiah, Osei
;
Liu, Yung-I
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10003862202
Saved in:
8
Ethno-Marketing unter dem Aspekt der demografischen Entwicklung
Dorfner, Wolfgang
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003821945
Saved in:
9
Ethno-Marketing : Erfolg durch Vielfalt?
Schuchert-Güler, Pakize
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
2
,
pp. 31-36
Persistent link: https://www.econbiz.de/10003854853
Saved in:
10
Communicating with the multicultural consumer : theoretical and practical perspectives
Mueller, Barbara
-
2008
Persistent link: https://www.econbiz.de/10003440523
Saved in:
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