We present a strategic game of pricing and targeted-advertising. Firms cansimultaneously target priceadvertisements to … occur surely. Equilibria exhibit random advertising--to induce an unequal distribution of information in the market …

Armed with improved targeting technology, firms are increasingly interested in optimizing their advertising dollars … dynamic optimal advertising and segment-specific targeting strategies for firms facing a two-segment market structure. We … allow for mutual demand interactions between the two segments, and for the diffusion parameters, advertising sensitivity …