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Poor markets : perspectives from the base of the pyramid
Singh, Ramendra - In: Decision 42 (2015) 4, pp. 451-456
Persistent link: https://www.econbiz.de/10011530841
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Non-deceptive deliberate purchase of brand lookalikes : a BOP customer value perspective
Singh, Ramendra; Trott, Sangeeta - In: Decision 46 (2019) 1, pp. 15-26
Persistent link: https://www.econbiz.de/10012103952
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Thinking, feeling and coping by BoP healthcare consumers : policy-based intervention in an emerging market
Ranjan, Kumar Rakesh; Rohit, Sudeep; Dash, Rupanwita; … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 9/10, pp. 914-961
Persistent link: https://www.econbiz.de/10012607863
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Executive functions of BoP consumers : research propositions, conceptual framework and implications for marketing strategies for BoP markets
Mishra, Ria; Singh, Ramendra; Jaikumar, Saravana - In: Journal of global marketing 34 (2021) 4, pp. 249-269
Persistent link: https://www.econbiz.de/10012650596
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How do BoP firms shape markets? : market shaping in resource-constrained environments
Singh, Ramendra; Rawat, Sandeep - 2021
Persistent link: https://www.econbiz.de/10012650949
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Jugaad as frugal innovation in street entrepreneurship at the bottom of the pyramid
Singh, Ramendra; Gupta, Vaibhav - 2013
Persistent link: https://www.econbiz.de/10010508772
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Markets and marketing at the bottom of the pyramid
Mason, Katy; Chakrabarti, Ronika; Singh, Ramendra - In: Marketing theory 17 (2017) 3, pp. 261-270
Persistent link: https://www.econbiz.de/10011824973
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What are bottom of the pyramid markets and why do they matter?
Mason, Katy; Chakrabarti, Ronika; Singh, Ramendra - In: Marketing theory 13 (2013) 3, pp. 401-404
Persistent link: https://www.econbiz.de/10009790625