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Ethnic marketing potential in England and Wales : new evidence from the 2001 UK census
Sirkeci, Ibrahim - In: Asian journal of marketing : the official journal of … 4 (2010) 1, pp. 17-25
Persistent link: https://www.econbiz.de/10003985778
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Segmentation challenges posed by ‘transnationals’ in mobile marketing
Sirkeci, Ibrahim; Mannix, Richard - In: Handbook of research on mobile marketing management, (pp. 94-114). 2010
Persistent link: https://www.econbiz.de/10003919346
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Segmentation challenges posed by 'transnationals' in mobile marketing
Sirkeci, Ibrahim; Mannix, Richard - 2012
Persistent link: https://www.econbiz.de/10009575084
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Ethnic Marketing Potential in England and Wales
Sirkeci, Ibrahim - 2010
This paper presents an analysis of the ethnic breakdown of the population in England and Wales and show the potential of ethnic market segments. This study uses the data from 1991 and 2001 UK censuses and 2004 Annual Population Survey data to show the ethnic breakdown of the population in...
Persistent link: https://www.econbiz.de/10014195005