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The impact of university brand identification and eWOM behaviour on students' psychological well-being : a multi-group analysis among active and passive social media users
Lee, Daisy; Ng, Peggy M. L.; Bogomolova, Svetlana - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 3/4, pp. 384-403
Persistent link: https://www.econbiz.de/10012249035
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The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan; Zadeh, Maryam Memar; Haggerty, Nicole - In: Psychology & marketing 41 (2024) 3, pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
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The effect of social networking sites’ activities on customers’ well-being
Lee, Seonjeong - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 7, pp. 1086-1105
Persistent link: https://www.econbiz.de/10011922301
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The role of satisfaction in alumni perceptions and supportive behaviors
Stephenson, Amber L.; Yerger, David B. - In: Services marketing quarterly 36 (2015) 4, pp. 299-316
Persistent link: https://www.econbiz.de/10011398026
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Make me happy, make it credible : the effect of CSR message framing on online brand engagement
Cordero-Gutiérrez, Rebeca; Aljarah, Ahmad; López, Manuela - In: Management decision 62 (2024) 2, pp. 532-548
Persistent link: https://www.econbiz.de/10014637160
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Nonprofit brand heritage : its ability to influence volunteer retention, engagement, and satisfaction
Curran, Ross; Teheri, Babak; MacIntosh, Robert; … - In: Nonprofit and voluntary sector quarterly 45 (2016) 6, pp. 1234-1257
Persistent link: https://www.econbiz.de/10011628391
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The impact of hotel attributes, well-being perception, and attitudes on brand loyalty : examining the moderating role of COVID-19 pandemic
Kim, Jinkyung Jenny; Han, Heesup; Ariza-Montes, Antonio - In: Journal of retailing and consumer services 62 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012648895
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The role of consumer happiness in brand loyalty : a model of the satisfaction and brand image in fashion
Cuesta-Valiño, Pedro; Gutiérrez-Rodríguez, Pablo; … - In: Corporate governance : international journal of … 22 (2022) 3, pp. 458-473
Persistent link: https://www.econbiz.de/10013369184
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Exploring the motivating factors for using live-streaming and their influence on consumers' hedonic well-being : the mediating effect of psychological engagement
Asante, Isaac Owusu; Jiang, Yushi; Miao, Miao - In: Psychology & marketing 41 (2024) 1, pp. 27-44
Persistent link: https://www.econbiz.de/10014467463
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A framework for analysing higher education performance : students' satisfaction, perceived learning outcomes, and dropout intentions
Duque, Lola C. - In: Total quality management & business excellence : an … 25 (2014) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10010234664