I show that an advertising ban is more likely to increase — rather than decrease — total consumption when advertising does not bring about a large expansion of market demand at given prices and when it increases product differentiation (thus allowing firms to command higher prices). In this...

While the tobacco industry ranks among the most substantial and successful of economic enterprises, tobacco consumption is associated with more deaths than any other product. Economic analysis of the markets for tobacco products, particularly cigarettes, has contributed considerable insight to...

Children’s lives have been transformed over the past century. Family incomes haveincreased, children lead more solitary lives, attitudes to childhood have changed, newproducts have been developed and commercial pressures on children have increased.The importance of these commercial pressures...