The roles of business relationships and B2B communication in selected European agri-food chains are analyzed. Using survey data from 1,026 farmers, food processors and retailers in two commodity sectors (meat and cereals) and five different EU countries (Germany, United Kingdom, Ireland,...

In the article there is an influence presented of feedback and recommendations provided by the customers on customer purchase behavior along with the benefits resulting from using the customer feedback potential in the process of company value creation. On the basis of survey research conducted...

The purpose of this study was to explore the role of networks in the internationalization process of firms from emerging economies using Nigeria as a case study. A qualitative approach was employed to realize this purpose by using a sample of eight (8) top executives serving in four (4) leading...