This paper focuses on behavioural reasons underlying stated attribute non-attendance. In order to identify and incorporate procedures for dealing with heterogeneous attribute processing strategies, we ask respondents follow-up questions regarding their reasons for ignoring attributes. Based on...

This paper focuses on behavioural reasons underlying stated attribute non-attendance. In order to identify and incorporate procedures for dealing with heterogeneous attribute processing strategies, we ask respondents follow-up questions regarding their reasons for ignoring attributes. Based on...

It is increasingly recognised that respondents to choice experiments employ heuristics such as attribute non-attendance (ANA) to simplify the choice tasks. This paper develops an econometric model which incorporates preference heterogeneity among respondents with different attribute processing...