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Entry deterrence of capacitated competition using price and non-price strategies
Wang, Huaqing; Gurnani, Haresh; Erkoc, Murat - In: Production and operations management : an international … 25 (2016) 4, pp. 719-735
Persistent link: https://www.econbiz.de/10011484056
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Positioning brands against large competitors to increase sales
Paharia, Neeru; Avery, Jill; Keinan, Anat - In: Journal of marketing research : JMR 51 (2014) 6, pp. 647-656
Persistent link: https://www.econbiz.de/10010471042
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An interproduct competition model incorporating branding hierarchy and product similarities using store-level data
Voleti, Sudhir; Kopalle, Praveen K.; Ghosh, Pulak - In: Management science : journal of the Institute for … 61 (2015) 11, pp. 2720-2738
Persistent link: https://www.econbiz.de/10011409161
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Price competition online : platforms vs. branded websites
Loginova, Oksana - 2021
Persistent link: https://www.econbiz.de/10012659099
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Price competition online : platforms vs. branded websites
Loginova, Oksana - 2019
Persistent link: https://www.econbiz.de/10012116507
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Drug detailing and doctors' prescription decisions : the role of information content in the caf of competitive entry
Kappe, Eelco; Stremersch, Stefan - In: Marketing science : the marketing journal of the … 35 (2016) 6, pp. 915-933
Persistent link: https://www.econbiz.de/10011617439
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Quality competition between national and store brands
Chakraborty, Tulika; Chauhan, Satyaveer S.; Huang, Xiao - In: International journal of production research 60 (2022) 9, pp. 2703-2732
Persistent link: https://www.econbiz.de/10013412775
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Private label brands vs national brands : new battle fronts and future competition
Ndlovuand, Sbonelo Gift - In: Cogent business & management 11 (2024) 1, pp. 1-13
The rising phenomenon of private label brands across the globe has given grocery retailers new areas for competition and growth. As a result, this has spiralled competition between private label brands (PLBs) and national brands (NBs). With the grocery retail space undergoing various transitions...
Persistent link: https://www.econbiz.de/10014529726
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What will be the areas of competition between NB and PL in the Metaverse?
Sansone, Marcello; Colamatteo, Annarita; Pagnanelli, … - In: Advances in National Brand and Private Label Marketing …, (pp. 114-121). 2024
Persistent link: https://www.econbiz.de/10015077074
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Navigating the institutional logics of markets : implications for strategic brand management
Ertimur, Burçak; Coskuner-Balli, Gokcen - In: Journal of marketing 79 (2015) 2, pp. 40-61
Persistent link: https://www.econbiz.de/10010507911