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Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico
Rajagopal; Rajagopal, Ananya - In: International journal of business excellence 12 (2017) 3, pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
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Non-Fungible Tokens (NFTs) : Examining the Impact on Consumers and Marketing Strategies
Sestino, Andrea; Guido, Gianluigi; Peluso, Alessandro M. - 2022
Purchase of NFT-Based Artworks -- Chapter 3. The Role of Consumer Innovation in Buying Fashion NFTs -- Chapter 4. The … different contexts: art, music, and fashion. By exploring the key behavioral variables that underlie consumers’ intentions to …
Persistent link: https://www.econbiz.de/10013270846
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Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.; Ball, Joan P.; Rubin, Daniel; Fuxman, … - In: Journal of marketing communications 28 (2022) 8, pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
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Role of experience in customer self-congruity to maintaining loyalty : a study on fashion store
Wijaya, Angga Pandu - In: Entrepreneurial business and economics review : EBER 5 (2017) 3, pp. 189-198
Persistent link: https://www.econbiz.de/10011803441
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Fashion and film stories of (mis)understanding : introduction to a special issue on cinema and fashion
Díaz Soloaga, Paloma; Muñoz Domínguez, Gemma; … - In: Journal of global fashion marketing : JGfM 14 (2023) 4, pp. 369-373
Persistent link: https://www.econbiz.de/10014373485
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Attitudes and actual buying behaviour of sustainable clothes from the perspective of female generations in Slovakia
Taborecka, Janka; Rajic, Tamara; Vinczeova, Miroslava; … - In: Marketing i menedžment innovacij : m&mi 14 (2023) 3, pp. 125-133
Persistent link: https://www.econbiz.de/10014375512
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Communication as a part of identity of sustainable subjects in fashion
Kusá, Alena; Urmínová, Marianna - In: Journal of risk and financial management : JRFM 13 (2020) 12/305, pp. 1-16
textile and fashion industries. This is mainly due to improper marketing communication of sustainable subjects or a rather low … marketing communication of sustainable fashion. As part of the above objective, we attempt to propose the general trend in … of sustainable fashion houses on consumers from Generations Y and Z and its comparison with previous research for the …
Persistent link: https://www.econbiz.de/10012392464
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Analysing online shopping attributes to influence consumer purchasing for fashion products
Vignali, Gianpaolo; Zhao, Jing; Campaniolo, Daniela - In: International journal of business and globalisation : IJBG 13 (2014) 3, pp. 387-418
Persistent link: https://www.econbiz.de/10011289430
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Shop at your own risk? : consumer activities in fashion e-commerce
Sutinen, Ulla-Maija; Saarijärvi, Hannu; Yrjölä, Mika - In: International journal of consumer studies 46 (2022) 4, pp. 1299-1318
Persistent link: https://www.econbiz.de/10013328292
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The impact of fashion brand sustainability on consumer purchasing decisions
Mandarić, Doroteja; Hunjet, Anica; Vuković, Dijana - In: Journal of risk and financial management : JRFM 15 (2022) 4, pp. 1-17
was found between the importance of fashion brand sustainability and consumers' decisions to buy sustainable clothing … products. However, the sustainability of a fashion brand or product is among the least important factors in their purchasing … various factors that may influence consumer behaviour, such as the sustainability of a fashion brand or product, potentially …
Persistent link: https://www.econbiz.de/10013273094