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Attenuating double jeopardy of negative country of origin effects and latecomer brand ; an application study of ethnocentrism in emerging markets
Hamin, Hamin; Baumann, Chris; Tung, Rosalie Lam - In: Asia Pacific journal of marketing and logistics 26 (2014) 1, pp. 54-77
Persistent link: https://www.econbiz.de/10010247522
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Do young consumers buy country made products? : evidence from India
Sahil Singh Jasrotia; Koul, Surabhi - In: International journal of management & enterprise … 19 (2020) 4, pp. 378-397
Persistent link: https://www.econbiz.de/10012514375
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Exploring country-of-origin perceptions and ethnocentrism : the case of U.S. dairy marketing in China
Xu, Xiaohan; Comello, Maria Leonora Nori G.; Lee, Suman; … - In: Journal of food products marketing : innovations in … 26 (2020) 2, pp. 79-102
Persistent link: https://www.econbiz.de/10012243989
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"Made in China" reloaded? : cultural study of perceptions of "Made in China 2049" by non-Chinese B2B players
Slot, Irina - 2020
Persistent link: https://www.econbiz.de/10012310807
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Ethnocentric behaviour in the Slovak population : do Slovaks purchase Slovak dairy products?
Lesáková, Dagmar - In: Ekonomický časopis : časopis pre ekonomickú … 64 (2016) 8, pp. 795-807
Persistent link: https://www.econbiz.de/10011582861
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Effects of country of origin, foreign product knowledge and product features on customer purchase intention of imported powder milk
Nguyen, Phuong V.; Le, Hoang M. P. T.; Tran, Khoa T. - In: International journal of business innovation and research 19 (2019) 2, pp. 139-161
Persistent link: https://www.econbiz.de/10012098716
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The country of origin effect on consumer purchase intention : PLS modelling
Syriac Nellikunnel; Kavitha Haldorai; Abdul Rahman; … - In: International journal of business and globalisation : IJBG 19 (2017) 3, pp. 378-395
Persistent link: https://www.econbiz.de/10011848747