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Making value co-creation a reality : exploring the co-creative value processes in customer-salesperson interaction
Baumann, Jasmin; Le Meunier-FitzHugh, Kenneth - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 289-316
Persistent link: https://www.econbiz.de/10010512567
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Transaction attributes and customer valuation
Braun, Michael; Schweidel, David A.; Stein, Eli - In: Journal of marketing research : JMR 52 (2015) 6, pp. 848-864
Persistent link: https://www.econbiz.de/10011421731
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Foreign market entry strategy
Michalski, Eugeniusz - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 14 (2015) 2, pp. 107-117
Persistent link: https://www.econbiz.de/10011339374
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Food product traceability and customer value
Engelseth, Per; Wongthatsanekorn, Wutchichai; … - In: Global business review 15 (2014) 4, pp. 87-105
Persistent link: https://www.econbiz.de/10011347028
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Performance measurement approach to show the value for the customer in an industrial service network
Ukko, Juhani; Pekkola, Sanna; Saunila, Minna; Rantala, Tero - In: International journal of business performance management 16 (2015) 2/3, pp. 214-229
Persistent link: https://www.econbiz.de/10011317292
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Attitudes, perceptions, and responses of purchasers versus subscribers-only for daily deals on hospitality products
Ong, Beng Soo - In: Journal of hospitality marketing & management 24 (2015) 1/2, pp. 180-201
Persistent link: https://www.econbiz.de/10010526367
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Influence of the ethical servant leader and ethical climate on customer value enhancing sales performance
Schwepker, Charles H. <Jr.>; Schultz, Roberta J. - In: The journal of personal selling & sales management : JPSSM 35 (2015) 2, pp. 93-107
Persistent link: https://www.econbiz.de/10010527074
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An integrated approach to customer value : a comprehensive-practical approach
Klanac, Nataša Golik - In: Journal of business market management : JBM 6 (2013) 1, pp. 22-37
The paper presents a comprehensive and practical approach to studying value from the customer point of view i.e. customer value (CV). It builds on three approaches to CV: the benefit-sacrifice, the means-end and the experiential. The developed integrated approach presents a more complete view on...
Persistent link: https://www.econbiz.de/10009761805
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The permanence of the client under uncertain estimations
Gil Lafuente, Ana María; Hernández, M. O. - In: Fuzzy economic review : the review of the International … 18 (2013) 2, pp. 45-62
Persistent link: https://www.econbiz.de/10010360122
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How do SMEs bond to their retailers through value creation?
Lindman, Martti - In: Journal of small business and entrepreneurship : JSBE ; … 26 (2013) 5, pp. 537-552
Persistent link: https://www.econbiz.de/10010381108