the role of the photographic style (snapshot, professional and “parody” selfie) on the likelihood to comment on consumer …. One pilot, three experimental and a content analysis involve photos varying in their narrative perspective (selfie vs … effect. However, if a snapshot style is used (primed or manipulated) – namely, the photographic style appears genuine …

this research. This paper explores how a social network can become a strategic platform using eWOM (electronic Word of …

a new form of communication called electronic word-of-mouth (eWOM). In the health care field, this type of communication … consumers' motives to post eWOM messages in a Romanian Social Media support group, which concentrates on In Vitro Fertilization … self-efficacy), which may explain the consumers' intentions to post eWOM messages, as integrated in an empirical model …

There is lack of published studies about the relationship between eWOM from SNS or Internet and purchase. This study … intends to make a contribution to the understanding of this phenomenon. In order to do this, the research separates the eWOM … arisen from the Internet and the eWOM arisen from SNS, and it includes gender as a moderator variable. Furthermore, the …

-concept and identity motivate consumers to engage in electronic word-of-mouth (eWOM)? 2. Is there a conceptual model to represent …-enhancement value of eWOM and resulting eWOM behaviors? A conceptual model was proposed and, using an experimental research design … motivate consumers to engage in eWOM, and a number of brand and message traits comprise eWOM's self-enhancement value. This …

that eWOM and recommender systems have a synergistic effect fueled by non-verbal cues of eWOM and accuracy of the system … homophilous and with strong ties. Themes from eWOM focused on volume as a cue for popularity which increased credibility and …

Electronic word-of-mouth (eWOM) is reckoned to be one of the underlying factors that augments online retailing. The … of the leading eWOM platforms, as emphasized in prior literature. The current study, however, focuses on eWOM on the … first phase. The study examines the effects of the antecedents of eWOM and multiple mediators (i.e. perceived risk, argument …