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eWOM
Virales Marketing
356
Viral marketing
355
Online reviews
322
Internet marketing
293
Online-Marketing
290
Consumer behaviour
285
Konsumentenverhalten
285
Online retailing
252
Online-Handel
252
online reviews
231
Social Web
164
Social web
164
Customer satisfaction
113
Kundenzufriedenheit
107
Data Mining
95
Data mining
95
Personalisierung
94
Personalization
94
E-commerce
86
Electronic Commerce
85
Hotel industry
77
Hotellerie
76
Service quality
59
Dienstleistungsqualität
57
Internet
45
Text
38
Emotion
30
Gastronomie
30
Restaurant industry
30
Beziehungsmarketing
29
Relationship marketing
29
Confidence
27
Digital platform
27
Digitale Plattform
27
Sentiment analysis
26
Vertrauen
26
Tourism industry
25
Tourismuswirtschaft
25
Online Reviews
24
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33
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32
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1
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English
33
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Mariani, Marcello M.
4
Borghi, Matteo
2
Aakash, Aakash
1
Aggarwal, Anu Gupta
1
Ahmed, Aun
1
Alzate, Miriam
1
Amritesh
1
Arce-Urriza, Marta
1
Barta, Sergio
1
Bigné Alcañiz, J. Enrique
1
Binbasioglu, Hulisi
1
Bogomolova, Svetlana
1
Breazeale, Michael
1
Bruni, Attilio
1
Buzova, Daniela
1
Cassia, Fabio
1
Cebollada, Javier
1
Cervera-Taulet, Amparo
1
Chatzipanagiotou, Kalliopi
1
Choi, Jeonghye
1
Dens, Nathalie
1
Du, Zhao
1
Esmark Jones, Carol L.
1
Fang, Yu-hui
1
Fine, Monica B.
1
Flavián Blanco, Carlos
1
Gironda, John
1
Gonc̦alves, Helena Martins
1
Gottschalk, Sabrina Alexandra
1
Gretzel, Ulrike
1
Guerreiro, João Pedro Silva Martins
1
Gurrea Sarasa, Raquel
1
Hanks, Lydia
1
Hu, Xingbao
1
Itani, Omar S.
1
Khandai, Sujata
1
Kim, Alex Jiyoung
1
Kim, Jeeyeon
1
Kohli, Harpuneet Singh
1
Kreis, Henning
1
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Psychology & marketing
3
International journal of electronic commerce : IJEC
2
Journal of business research : JBR
2
Journal of hospitality marketing & management
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of retailing and consumer services
2
Tourism management : research, policies, practice
2
Electronic commerce research
1
Indian journal of economics & business : IJEB
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the review of marketing communications
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurship and innovation management : IJEIM
1
International journal of hospitality management
1
Journal for international business and entrepreneurship development : JIBED
1
Journal of Hospitality and Tourism Technology
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
Journal of macromarketing
1
Journal of management & governance
1
Journal of service research : JSR
1
Journal of travel and tourism marketing
1
Journal of vacation marketing : an international journal
1
The service industries journal
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
32
Other ZBW resources
1
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1
Beyond the credibility of electronic word of mouth : exploring eWOM adoption on social networking sites from affective and curiosity perspectives
Fang, Yu-hui
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 67-101
Persistent link: https://www.econbiz.de/10010360056
Saved in:
2
The impact of power on service customers’ willingness to post online reviews
Wu, Luorong
;
Mattila, Anna S.
;
Wang, Chen-Ya
;
Hanks, Lydia
- In:
Journal of service research : JSR
19
(
2016
)
2
,
pp. 224-238
Persistent link: https://www.econbiz.de/10011485452
Saved in:
3
Effect of online review chunking on product attitude : the moderating role of motivation to think
Pang, Jun
;
Qiu, Lingyun
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
3
,
pp. 355-383
Persistent link: https://www.econbiz.de/10011497352
Saved in:
4
The impact of online reviews on the information flows and outcomes of marketing systems
Watson, Forrest
;
Wu, Yinglu
- In:
Journal of macromarketing
42
(
2022
)
1
,
pp. 146-164
Persistent link: https://www.econbiz.de/10012802076
Saved in:
5
How features embedded in eWOM predict hotel guest satisfaction : an application of artificial neural networks
Aakash, Aakash
;
Tandon, Abhishek
;
Aggarwal, Anu Gupta
- In:
Journal of hospitality marketing & management
30
(
2021
)
4
,
pp. 486-507
Persistent link: https://www.econbiz.de/10012549271
Saved in:
6
Does cultural distance affect online review ratings? : measuring international customers’ satisfaction with services leveraging digital platforms and big data
Mariani, Marcello M.
;
Matarazzo, Michela
- In:
Journal of management & governance
25
(
2021
)
4
,
pp. 1057-1078
Persistent link: https://www.econbiz.de/10012656535
Saved in:
7
The role of eWOM in social media on consumer's choice of restaurant selection : an insight into the decision making process
Kohli, Harpuneet Singh
;
Khandai, Sujata
- In:
Indian journal of economics & business : IJEB
18
(
2019
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10012665820
Saved in:
8
Examining biased assimilation of brand-related online reviews
Mafael, Alexander
;
Gottschalk, Sabrina Alexandra
; …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 91-106
Persistent link: https://www.econbiz.de/10011616004
Saved in:
9
Pictorial content, sequence of conflicting online reviews and consumer decision-making : the stimulus-organism-response model revisited
Bigné Alcañiz, J. Enrique
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 403-416
Persistent link: https://www.econbiz.de/10012272095
Saved in:
10
Examining the role of the marketing activity and eWOM in the movie diffusion: the decomposition perspective
Zhang, Hailin
;
Yuan, Xina
;
Song, Tae Ho
- In:
Electronic commerce research
20
(
2020
)
3
,
pp. 589-608
Persistent link: https://www.econbiz.de/10012287517
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