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"Fake Reviews" im Zeitalter der digitalen Weiterempfehlung: Herausforderungen von gefälschten Online-Bewertungen für Unternehmen und potenzielle Lösungsansätze

Peuser, Martina - In: PraxisWISSEN Marketing 3 (2018) 01/2018, pp. 70-79

Empfehlungen von Freunden und Bekannten spielen im Marketing seit jeher eine große Rolle. Durch die zunehmende Digitalisierung und das Web 2.0 hat das sogenannte Word of Mouth jedoch eine neue Dimension bekommen. Bewertungen im Internet sind für jeden schnell zugänglich und werden für oder...

Persistent link: https://www.econbiz.de/10013270967

Credibility of anonymous online product reviews : a language expectancy perspective

Jensen, Matthew L.; Averbeck, Joshua M.; Zhang, Zhu; … - In: Journal of management information systems : JMIS 30 (2013/14) 1, pp. 293-323

Persistent link: https://www.econbiz.de/10010195892

What in consumer reviews affects the sales of mobile apps : a multifacet sentiment analysis approach

Liang, Ting-Peng; Li, Xin; Yang, Chin-Tsung; Wang, Mengyue - In: International journal of electronic commerce : IJEC 20 (2015/2016) 2, pp. 236-260

Persistent link: https://www.econbiz.de/10011434160

Influentials, imitables, or susceptibles? : virality and world-of-mouth conversations in online social networks

Susarla, Anjana; Oh, Jeong-Ha; Tan, Yong - In: Journal of management information systems : JMIS 33 (2016) 1, pp. 139-170

Persistent link: https://www.econbiz.de/10011560734

Do professional review affect online user choices through user reviews? : an empirical study

Zhou, Wenqi; Duan, Wenjing - In: Journal of management information systems : JMIS 33 (2016) 1, pp. 202-228

Persistent link: https://www.econbiz.de/10011560744

Electronic word of mouth in social media : the common characteristics of retweeted and favourited marketer-generated content posted on Twitter

Alboqami, Hassan; Al-Karaghouli, Wafi; Baeshen, Yasser; … - In: International journal of internet marketing and … 9 (2015) 4, pp. 338-358

Persistent link: https://www.econbiz.de/10011497534

The effect of the electronic word of mouth on purchase intention via the brand image as a mediating factor : an empirical study

Al-Dmour, Hani; Al-Oqaily, Ahmad; Al-Qaimari, Rawan; … - In: International journal of networking and virtual … 24 (2021) 2, pp. 182-199

Persistent link: https://www.econbiz.de/10012515706

Examining role of trust in shaping online shopping attitude among women : an empirical assessment

Arora, Nupur - In: International journal of public sector performance … 6 (2020) 5, pp. 748-766

Persistent link: https://www.econbiz.de/10012516864

Investigating the mediating effect of eWOM while exploring a higher education institutions

Kaushal, Deepak; Anuj - In: International journal of business innovation and … 28 (2022) 2, pp. 205-226

Persistent link: https://www.econbiz.de/10013253170

WOM credibility and eWOM credibility and their consequences for engagement

Castano, Ricardo; Escandon-Barbosa, Diana - In: International journal of business environment : IJBE 13 (2022) 2, pp. 125-144

Persistent link: https://www.econbiz.de/10013198059