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We present a framework for value-based strategic planning combining concepts and tools from strategy and finance. Our ‘Expanded NPV’ framework reconciles flexibility and strategic commitment, viewing strategic planning as managing a portfolio of real options with competitive interactions....
Persistent link: https://www.econbiz.de/10010937164
this paper, we consider the use of promotion-free (PF) retail pricing by stores selling durable products, where PF pricing …. Further, we show that a store can follow a PF pricing strategy in equilibrium, when competing with another store following a … PF pricing or a promotional pricing strategy, and we characterize the conditions that support each type of equilibrium …
Persistent link: https://www.econbiz.de/10014619493
In the online world, publishers place ads from advertisers adjacent to internet search results for a given keyword. To sell such advertising, web publishers auction multiple ad slots using a generalized second-price auction. In this paper, we compare two auction policies that publishers can use...
Persistent link: https://www.econbiz.de/10014619503
Online advertisements are increasingly becoming an attractive channel for advertising. Pricing for online ads has … on their bids for online ads and the consequent implications for pricing policies. Our analysis provides a number of … results, it appears that advertisers’ angst at pricing based on impressions may be misplaced, and that a more critical …
Persistent link: https://www.econbiz.de/10009430343
In this paper we model the adjustment process of European Union Allowance(EUA) prices to the releases of announcements at high-frequency controlling forintraday periodicity, volatility clustering and volatility persistence. We ¯nd thatthe high-frequency EUA price dynamics are very well captured...
Persistent link: https://www.econbiz.de/10009249002
analysis which relies on pricingdata instead of choice data. Since pricing data lead in many cases to a different ordering … comparative performance of the single theories differs significantly under these threetypes of pricing data. …
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