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Product adaptation in International Joint Ventures: an empirical investigation
Julian, Craig C. - In: International Journal of Trade and Global Markets 4 (2011) 1, pp. 50-65
This study examines the relationship between product/service and promotion adaptation and International Joint Venture (IJV) marketing performance in Thailand. The primary data for the study were collected from a self-administered mail survey of 1047 Thai-Foreign IJVs in Thailand. The sample...
Persistent link: https://www.econbiz.de/10009352792
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The market orientation-marketing performance relationship: the empirical link in international joint ventures
Julian, Craig C. - In: International Journal of Trade and Global Markets 3 (2010) 4, pp. 414-431
This study examines the relationship between market orientation and International Joint Venture (IJV) marketing performance in Thailand. The primary data for the study were collected from a self-administered mail survey of 831 Thai-Foreign IJVs in Thailand. The sample consisted of 161 firms that...
Persistent link: https://www.econbiz.de/10009352793
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International Joint Venture (IJV) marketing performance: alternative approaches to performance measurement
Julian, Craig C. - In: International Journal of Business Performance Management 7 (2005) 3, pp. 334-348
This paper assesses International Joint Venture (IJV) marketing performance in the Republic of Thailand, as opposed to general business performance. Furthermore, the paper develops an objective measure to assess IJV marketing performance and compares two different types of measures for measuring...
Persistent link: https://www.econbiz.de/10010669306
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International Joint Venture marketing performance and manifest conflict in a developing country context
Julian, Craig C. - In: International Journal of Trade and Global Markets 2 (2009) 1, pp. 41-58
This study examines the relationship between manifest conflict and marketing performance via the International Joint Venture (IJV) market entry mode in Thailand. The primary data for the study were collected from a self-administered mail survey of 1047 Thai-Foreign IJVs in Thailand. From the...
Persistent link: https://www.econbiz.de/10005754156
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International Joint Venture marketing performance and manifest conflict in a developing country context
Julian, Craig C. - In: International Journal of Trade and Global Markets 2 (2009) 1, pp. 41-58
This study examines the relationship between manifest conflict and marketing performance via the International Joint Venture (IJV) market entry mode in Thailand. The primary data for the study were collected from a self-administered mail survey of 1047 Thai-Foreign IJVs in Thailand. From the...
Persistent link: https://www.econbiz.de/10008539588
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Market characteristics as an antecedent of performance
Julian, Craig C. - In: International Journal of Trade and Global Markets 2 (2009) 2, pp. 128-147
This study examines the relationship between the foreign market characteristics of access to raw materials, capital resources and the necessary channels of distribution, knowledge of local business practices, government intervention, industry price competition and the transfer of up-to-date...
Persistent link: https://www.econbiz.de/10008539604
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Market characteristics as an antecedent of performance
Julian, Craig C. - In: International Journal of Trade and Global Markets 2 (2009) 2, pp. 128-147
This study examines the relationship between the foreign market characteristics of access to raw materials, capital resources and the necessary channels of distribution, knowledge of local business practices, government intervention, industry price competition and the transfer of up-to-date...
Persistent link: https://www.econbiz.de/10005048986