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This paper analyses the branding strategy of a leading French food producer in the fast growing Chinese market. The company, Danone Group (DG), has long been operating internationally with success. However, like several multinational enterprises, its initial entry into China was a failure....
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The EXtensible Business Reporting Language – XBRL appeared in the beginning of the 21st century and it represents one of the most important technological innovations in financial reporting, collecting and exchanging data since the introduction of electronic spreadsheets. However, although the...
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The article entitled "Selected Aspects of Evaluating Knowledge Management Quality in Contemporary Enterprises" broadens … the understanding of knowledge management and estimates select aspects of knowledge management quality evaluations in … management, and communication in the era of social media. The editor believes that the collection of articles can be relevant to …
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internet. On-line is a very dynamic domain, new for everybody and with a lot of opportunities to exploit, an environment that … in the management of any modern organization that knows this type of communication is an efficient business strategy to … communication” presented in this article aims evaluating internet users' opinions, attitude and behaviour regarding online …
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