Narrow search
Showing 1 - 10 of 2,570
Cover Image
Umbrella branding in pharmaceutical markets
Suppliet, Moritz - 2017
Persistent link: https://www.econbiz.de/10011734578
Cover Image
Is self-regulation sufficient? : case of the German transparency code
Buske, Kristin; Jentzsch, Stefan J.; Bechter, Clemens - In: Administrative Sciences : open access journal 6 (2016) 1/3, pp. 1-12
may foster more and not less spending; in our simulation game, the financial investment in marketing key HCPs and HCOs …
Persistent link: https://www.econbiz.de/10012015756
Cover Image
The "5 Horsemen of the Apothecary" : lessons to be learned by the top pharmaceutical performers for 2014-2009
Trombetta, Bill - In: Journal of medical marketing : device, diagnostic and … 15 (2015) 3/4, pp. 81-89
Persistent link: https://www.econbiz.de/10011881395
Cover Image
Product hopping and innovation incentives
Lemus, Jorge A.; Ozkul, Olgu - In: Journal of competition law & economics 19 (2023) 4, pp. 580-609
Persistent link: https://www.econbiz.de/10014526234
Cover Image
Modelling the effects of promotion expenditures on sales of pharmaceuticals
Wieringa, Jaap E.; Leeflang, Peter - In: Applied economics 45 (2013) 22/24, pp. 3389-3399
Persistent link: https://www.econbiz.de/10010345405
Cover Image
Tendering and decision-making: a case on pharmaceutical products
Dankers, Sven; Vieira, Rui - In: World Review of Entrepreneurship, Management and … 8 (2012) 2, pp. 236-263
In order to contain expenditures for pharmaceuticals, the latest healthcare reforms have focused on decentralising …
Persistent link: https://www.econbiz.de/10010670125
Cover Image
PLS modelling of factors affecting the cooperation between sales and marketing in pharmaceutical and non-pharmaceutical manufacturing firms
Hetenyi, Gabor; Szilasi, Magdolna; Lengyel, Attila - In: Market : review for marketing theory and practice 31 (2019) 2, pp. 227-247
Persistent link: https://www.econbiz.de/10012160308
Cover Image
Drug Policy 1986
eSocialSciences - 2005
Drug Policy of 1986
Persistent link: https://www.econbiz.de/10009323735
Cover Image
Effect of organizational climate on marketing performance : an analysis of the perception of marketers in the banking sector of North Cyprus
Çalıcıoğlu, Cemal; Zhakanova, Aliya; Emeagwali, … - In: Problems and perspectives in management : PPM ; … 12 (2014) 4, pp. 13-22
Persistent link: https://www.econbiz.de/10010504170
Cover Image
Discussion Note: Draft National Pharmaceutical Policy 2006
Network, All-India Drug Action - eSocialSciences - 2006
A note on the long-awaited Draft National Pharmaceutical Policy 2006. The Policy appears to have taken into consideration consumer needs, paying respect to rational therapeutics. A closer examination of the details---which is what policy critique should do—shows a patchy effort that may...
Persistent link: https://www.econbiz.de/10005696014