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Exploring the challenges of incorporating social media marketing strategies in the restaurant business
Lepkowska-White, Elzbieta - In: Journal of internet commerce 16 (2017) 3, pp. 323-342
Persistent link: https://www.econbiz.de/10011804506
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Real-time co-creation and nowness service : lessons from tourism and hospitality
Buhalis, Dimitrios; Sinarta, Yeyen - In: Journal of travel and tourism marketing 36 (2019) 5, pp. 563-582
Persistent link: https://www.econbiz.de/10012179443
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Is small the new big? : size effects on TV stations' social network communication
Förster, Kati; Rohn, Ulrike - In: Journal of media business studies 10 (2013) 4, pp. 21-39
Persistent link: https://www.econbiz.de/10010233180
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Competing for attention in social communication markets
Iyer, Ganesh; Katona, Zsolt - In: Management science : journal of the Institute for … 62 (2016) 8, pp. 2304-2320
Persistent link: https://www.econbiz.de/10011539518
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Engaging students with social media
Bal, Anjali S.; Grewal, Dhruv; Mills, Adam; Ottley, Gary - In: Journal of marketing education : JME 37 (2015) 3, pp. 190-203
Persistent link: https://www.econbiz.de/10011410672
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Self as brand and brand as self : a 2x2 dimension conceptual model of self-branding in the digital economy
Hu, Lingshu - In: Journal of internet commerce 20 (2021) 3, pp. 355-370
Persistent link: https://www.econbiz.de/10012549666
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Instagram marketing : understanding the adoption factors for small and medium enterprises
Zuraini Harun; Farzana Parveen - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 527-549
Persistent link: https://www.econbiz.de/10012670718
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Digital marketing effects of Clubhouse on crowdfunding in the context of COVID-19
Konhäusner, Peter; Seidentopf, Robert - In: Journal of risk and financial management : JRFM 14 (2021) 8, pp. 1-19
In the marketing mix, promotion is mentioned as using the communication channels available to present and market the … product or service at hand. In recent years, social media has risen as an influential marketing communication channel in … Clubhouse for marketing crowdfunding campaigns in line with insights about the user group of Clubhouse as well as development …
Persistent link: https://www.econbiz.de/10012626407
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Strategic assessment of influential determinants of social media engagement among SMEs
Kishor, Jugal - In: International journal of procurement management 15 (2022) 3, pp. 365-388
Persistent link: https://www.econbiz.de/10013257037
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
Adeola, Ogechi (ed.); Hinson, Robert (ed.);  … - 2022
1. Marketing Communications and Brand Development in A Changing World – Introduction, Issues and Perspectives -- 2 …. SMEs Adoption of Artificial Intelligence-Chatbots for Marketing Communication: A Conceptual Framework for an Emerging … Economy -- 3. Integration of Augmented Reality (AR) and Virtual Reality (VR) as Marketing Communications Channels in the …
Persistent link: https://www.econbiz.de/10013203503