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Marketing 2.0 : neue Strategie...
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marketing
Marketing
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Marketing management
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4,711
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4,709
USA
4,524
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4,244
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4,102
Strategisches Management
3,195
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3,111
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3,089
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2,857
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2,849
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Fritz, Wolfgang
25
Rausser, Gordon C.
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Armstrong, JS
14
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9
Perloff, Jeffrey M
9
Jabbar, Mohammad A.
8
Kaluzhsky, Mikhail
8
Sidorchuk, Сидорчук Роман Роальдович
8
Wetzels, Martin
8
Just, Richard E.
7
Karp, Larry
7
Odekerken-Schröder, Gaby
7
Stremersch, Stefan
7
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7
Volle, Pierre
7
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6
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Bloemer, Josée
5
Dekker, Rommert
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5
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5
Katsonis, Nikolaos
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Kerner, Martin
5
Orzan, Mihai
5
Rauschnabel, Philipp A.
5
Reinecke, Sven
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Ruyter, Ko de
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Spiegler, Ran
5
Thrassou, Alkis
5
Vrontis, Demetris
5
Algumzi, Areej
4
Balan, Carmen
4
Berck, Peter
4
Bergmann, Gustav
4
Bertrand, Marianne
4
Bijmolt, T.H.A.
4
Bodden, Nancy
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Dawar, Niraj
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Department of Agricultural and Resource Economics, University of California-Berkeley
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Department of Agricultural, Food and Resource Economics, Michigan State University
24
Graduate School of Business and Economics (GSBE), School of Business and Economics
23
HAL
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Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
23
International Labour Organization (ILO), United Nations
19
University of Western Sydney
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EconWPA
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eSocialSciences
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Technische Universität <Braunschweig> / Institut für Marketing
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Agricultural and Applied Economics Association - AAEA
11
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
11
United States Department of Agriculture, National Animal Health Monitoring System
10
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International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
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Center for Tobacco Control Research and Education, UC San Francisco
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Keleti Károly Gazdasági Kar, Óbudai Egyetem
6
Princeton University Press
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Sociedade Brasileira de Economia e Sociologia Rural - SOBER
6
Technische Universität Braunschweig / Institut für Marketing
6
Tilburg University, School of Economics and Management
6
Rural Development Program, Department of Agriculture
5
Center for Agricultural and Rural Development (CARD), Iowa State University
4
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4
Erasmus University Rotterdam, Econometric Institute
4
Faculteit der Economische Wetenschappen, Erasmus Universiteit Rotterdam
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4
ToKnowPress
4
Universität <Siegen> / Lehrstuhl für Marketing
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Management Science
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Management science : journal of the Institute for Operations Research and the Management Sciences
53
MPRA Paper
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Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series
31
Ovidius University Annals, Economic Sciences Series
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Technische Universität Braunschweig - Institut für Marketing - Arbeitsberichte
20
ILO Working Papers
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Annals of marketing-mba
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Annals of Faculty of Economics
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CUDARE Working Paper Series
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General Economics and Teaching
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Journal of Business Ethics
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Management & Marketing
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Romanian Statistical Review Supplement
15
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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International journal of consumer studies
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Revista de Marketing Online (Journal of Online Marketing)
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Business history
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Journal of marketing education : JME
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Journal of marketing management : MM
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World Review of Entrepreneurship, Management and Sustainable Development
12
Food Security Collaborative Policy Briefs
11
Journal of Agricultural and Applied Economics
11
Journal of strategic marketing
11
Journal of travel and tourism marketing
11
International journal of internet marketing and advertising : IJIMA
10
International journal of technology marketing : IJTMkt
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
The AMFITEATRU ECONOMIC journal
10
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
9
Food Security Collaborative Working Papers
9
Health marketing quarterly
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Marketing theory
9
Operations research
9
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
9
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RePEc
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ECONIS (ZBW)
920
USB Cologne (business full texts)
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BASE
128
EconStor
89
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21
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2
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1
Communication management of start-ups : an empirical analysis of entrepreneurs' communication and networking success on Facebook
Pakura, Stefanie
;
Rudeloff, Christian
; …
- In:
International journal of entrepreneurial venturing : IJEV
12
(
2020
)
5
,
pp. 459-489
Persistent link: https://www.econbiz.de/10012509576
Saved in:
2
Impact of
marketing
opportunities with social media networks
Thangavel, N.
;
Vanmathi, M.
- In:
International journal of economic research
12
(
2015
)
2
,
pp. 347-362
Persistent link: https://www.econbiz.de/10011419826
Saved in:
3
Systematic analysis of the current academic research on social media
marketing
Klepek, Martin
- In:
Scientific Annals of Economics and Business
64
(
2017
),
pp. 15-27
Persistent link: https://www.econbiz.de/10011866194
Saved in:
4
Innovations in communication and advertising : a perspective from small firms in southern Brazil
Rodrigues, Leonel Cezar
;
Riscarolli, Valéria
;
Zucco, …
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 325-339
Persistent link: https://www.econbiz.de/10012139699
Saved in:
5
What can influence the consumers' online word-of-mouth? : an online gaming perspective
Liao, Shu-hsien
;
Chung, Yu-chun
;
Chang, Wen-jung
- In:
International journal of services technology and management
19
(
2013
)
4/5/6
,
pp. 278-293
Persistent link: https://www.econbiz.de/10009791681
Saved in:
6
Seeding, referral, and recommendation : creating profitable word-of-mouth programs
Haenlein, Michael
;
Libai, Barak
- In:
California management review
59
(
2017
)
2
,
pp. 68-91
Persistent link: https://www.econbiz.de/10011697206
Saved in:
7
Social media
marketing
impact on the purchase intention of millennials
Pandey, Ashutosh
;
Sahu, Rajendra
;
Dash, Manoj Kumar
- In:
International journal of business information systems : …
28
(
2018
)
2
,
pp. 147-162
Persistent link: https://www.econbiz.de/10011882760
Saved in:
8
Bragging about online purchases : comparing consumer word-of-mouth among Hispanics and non-Hispanics groups
Chapa, Sindy
;
Korzenny, Felipe
;
Rodriguez-Mori, Howard
- In:
International journal of electronic marketing and …
8
(
2017
)
2
,
pp. 157-171
Persistent link: https://www.econbiz.de/10011796492
Saved in:
9
Reflections on "word-of-mouth effects on short-term and long-term product judgments"
Fitzgerald, M. Paula
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 180-183
Persistent link: https://www.econbiz.de/10011774964
Saved in:
10
Is destination image instagrammable? : visit intentions and value co-creation through social media content
Giannopoulos, Antonios
;
Livas, Christos
;
Simeli, Ioanna
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10013486083
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