This article reports the results of research investigating residents' perceptions, attitudes and behavioral intention (BI) toward sports festivals and special events (FSE) from a pre-event perspective. A structural equation modeling (SEM) was utilized. Two sets of theoretical frameworks have...

Essential for any organization is the problem of allocating scarce resources to achieve competitive advantage. To provide solutions to this problem, you must identify competitive opportunities that the company should provide to be competitive and to achieve financial success. These opportunities...

This book introduces a new selling method that is based on the fundamentals of solution-focus, a counseling approach originally developed and applied in psychotherapy. It describes the challenges that salespeople and their marketing organizations face today and why their current selling methods...

In this paper, I intend to present a longitudinal analysis that describes and contributes to explaining the entire cycle of one partner company 's involvement in an export consortium. Thus, it will not be my purpose here to analyze a consortium or an alliance as a whole (including the central...

We looked at evidence from comparative empirical studies to identify methods that can be useful for predicting demand in various situations and to warn against methods that should not be used. In general, use structured methods and avoid intuition, unstructured meetings, focus groups, and data...

The paper deals with pricing strategies in marketing of the branches of chain stores situated in Presov region (specifically in Presov region). The aims of research are to identification the most commonly used pricing strategies in marketing from the point of view of marketing managers of the...

Marketing theory and practice pass through systematic reassessment and rethinking. Challenges to marketing theory and practice are given by two types of forces: on the one hand information and communication technology development and on the other hand cultural changes and change in consumer...

RESUMENLa creciente competitividad de los mercados obliga a la generación deestrategias que permitan retener clientes; la lealtad surge como una respuestaante esta necesidad y ha demostrado benefi cios tanto para las empresasen términos de aumento de ingresos y reducción de costos, como...

This paper approaches aspects regarding consumer preferences for cultural tourismservices and museum tours. The objectives of the current study aim to know the current interest fordifferent types of tourism, to determine the visiting frequency of the National Museum ofUnification by Romanian...

The COVID-19 pandemic has caused a significant worldwide decrease in the number of passengers using bus transport in recent years. This phenomenon was caused by travelers’ fears of this disease, and at the same time, people started working from home. The aim of the paper is to analyze the...