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Behavioural Study on Advertising and Marketing Practices in Online Social Media : Final Report
GfK Consortium - 2018
online social media (OSM) from the perspective of consumer behaviour and consumer protection. It aimed to identify and assess …
Persistent link: https://www.econbiz.de/10012036381
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Healthcare marketing : a review of the literature based on citation analysis
Butt, Irfan; Iqbal, Tariq; Zohaib, Sadia - In: Health marketing quarterly 36 (2019) 4, pp. 271-290
Persistent link: https://www.econbiz.de/10012200154
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Bihar’s Miraculous Economic Performance: Myth or Reality?
Ghatak, Shambhu - eSocialSciences - 2010
-05 to 2008-09 with that of Gujarat (that is, 11.05per cent). While the media has quoted the Gross State Domestic Product at …The Indian media has wrongly compared Bihar's (that is, 11.03per cent) average annual growth during the period 2004 …
Persistent link: https://www.econbiz.de/10009250160
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Advertising during the COVID-19 pandemic: Trends and theoretical developments
Ali, Raza; Burki, Umar - In: Administrative Sciences 13 (2023) 7, pp. 1-18
how the COVID-19 pandemic altered advertisers and researchers' perspectives on advertisement content and message …
Persistent link: https://www.econbiz.de/10014333314
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The impact of the internet on the French printed media : is a cover price increase a good strategy to improve profitability?
Borsenberger, Claire; Muller-Vibes, Catherine - In: Revue d'économie politique 129 (2019) 6, pp. 937-965
Persistent link: https://www.econbiz.de/10012383831
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The impact of consumer multi-homing on advertising markets and media competition
Athey, Susan; Calvano, Emilio; Gans, Joshua - In: Management science : journal of the Institute for … 64 (2018) 4, pp. 1574-1590
Persistent link: https://www.econbiz.de/10011855634
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Advertising during the COVID-19 pandemic : trends and theoretical developments
Usama Najam; Ali, Raza; Burki, Umar - In: Administrative Sciences : open access journal 13 (2023) 7, pp. 1-18
how the COVID-19 pandemic altered advertisers and researchers' perspectives on advertisement content and message …
Persistent link: https://www.econbiz.de/10014319630
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Understanding the consumers' personal characteristics as the starting point for targeted marketing
Vukasović, Tina - In: Management 15 (2020) 1, pp. 29-41
Persistent link: https://www.econbiz.de/10012617115
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Social media innovation on consumer buying behaviour
Sankar, Jeganathan Gomathi; Devanand K - In: Journal of Contemporary Issues in Business and Government 26 (2020) 2, pp. 646-650
Persistent link: https://www.econbiz.de/10012506247
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New style in comunication: consumer-generated media
Negrea, Mihai Teodor - In: The AMFITEATRU ECONOMIC journal 9 (2007) 21, pp. 121-127
on the Internet. Consumer-Generated Media (CGM) describes a variety of new sources of online information that are created …
Persistent link: https://www.econbiz.de/10005220139