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Effect of the use of social media in trust, loyalty and purchase intention in physical stores
Mainardes, Emerson Wagner; Cardoso, Marcelo Vieira - In: The international review of retail, distribution and … 29 (2019) 4, pp. 456-477
Persistent link: https://www.econbiz.de/10012209581
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e-Commerce : an analysis of the factors that antecede purchase intentions in an emerging market
Mainardes, Emerson Wagner; Almeida, Claudio Marcio de; … - In: Journal of international consumer marketing 31 (2019) 5, pp. 447-468
Persistent link: https://www.econbiz.de/10012200793
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The influence on cosmetics purchase intention of electronic word of mouth on Instagram
Mainardes, Emerson Wagner; Portelada, Patrícia Helena … - In: Journal of promotion management : innovations in … 29 (2023) 7, pp. 961-991
Persistent link: https://www.econbiz.de/10014330949
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Antecedents of fan purchase intention for team color products
Melo Neto, Fernando Cabral de; Mainardes, Emerson Wagner; … - In: Consumer behavior review : CBR 6 (2022) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10013532234