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Improving the speed and ease of open data use through metadata, interaction mechanisms, and quality indicators
Zuiderwijk, Anneke; Janssen, Marijn; Susha, Iryna - In: Journal of organizational computing and electronic commerce 26 (2016) 1/2, pp. 116-146
Persistent link: https://www.econbiz.de/10011490426
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The informational value of social tagging networks
Nam, Hyoryung; Kannan, P. K. - In: Journal of marketing 78 (2014) 4, pp. 21-40
Persistent link: https://www.econbiz.de/10010381396
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Investigating antecedents and moderating factors of consumer's acceptance and adoption of online-received recommendations on social media : an empirical analysis
Georgi, Dominik; Tuzovic, Sven - In: International journal of internet marketing and … 10 (2016) 1/2, pp. 90-112
Persistent link: https://www.econbiz.de/10011581532
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User response to e-WOM in social networks : how to predict a content influence in Twitter
Dahka, Zohreh Yousefi; Hajiheydari, Nastaran; Rouhani, Saeed - In: International journal of internet marketing and … 14 (2020) 1, pp. 91-111
Persistent link: https://www.econbiz.de/10012200014
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Preaching to the choir : the chasm between top-ranked reviewers, mainstream customers, and product sales
Yazdani, Elham; Gopinath, Shyam; Carson, Steve - In: Marketing science : the marketing journal of the … 37 (2018) 5, pp. 838-851
Persistent link: https://www.econbiz.de/10011951305
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What is the role of T.E.A concept between positive recommendation and behavioural intention to purchase in social media?
Phyo Min Tun - In: The South East Asian journal of management 16 (2022) 2, pp. 26-50
Persistent link: https://www.econbiz.de/10014261266
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Competing for attention in social communication markets
Iyer, Ganesh; Katona, Zsolt - In: Management science : journal of the Institute for … 62 (2016) 8, pp. 2304-2320
Persistent link: https://www.econbiz.de/10011539518
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Speak for yourself : analysing how US athletes used self-presentation on Twitter during the 2012 London Paralympic Games
Pate, Joshua R.; Hardin, Robin; Ruihley, Brody J. - In: International journal of sport management and marketing … 15 (2014) 3/4, pp. 141-162
Persistent link: https://www.econbiz.de/10011541875
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Social media in the marketing of higher education institutions in Poland : preliminary empirical studies
Mazurek, Grzegorz; Korzyński, Paweł; Górska, Anna - In: Entrepreneurial business and economics review : EBER 7 (2019) 1, pp. 117-133
Persistent link: https://www.econbiz.de/10012025550
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To tweet or not to tweet : the effects of social media endorsements on unfamiliar sport brands and athlete endorsers
Brison, Natasha T.; Byon, Kevin K.; Baker, Thomas A., III. - In: Innovation: organization & management : IOM 18 (2016) 3, pp. 309-326
Persistent link: https://www.econbiz.de/10011619288