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The effectiveness of brand- and customer-centric content strategies at generating shares, "likes", and comments
Chwialkowska, Agnieszka - In: Journal of promotion management : innovations in … 25 (2019) 2, pp. 270-300
Persistent link: https://www.econbiz.de/10012179023
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A decision support system framework to track consumer sentiments in social media
Nave, Marta; Rita, Paulo; Guerreiro, João Pedro Silva … - In: Journal of hospitality marketing & management 27 (2018) 6, pp. 693-710
Persistent link: https://www.econbiz.de/10011919958
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The IQ of the crowd : understanding and improving information quality in structured user-generated content
Lukyanenko, Roman; Parsons, Jeffrey; Wiersma, Yolanda F. - In: Information systems research : ISR 25 (2014) 4, pp. 669-689
Persistent link: https://www.econbiz.de/10010474927
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Designing ranking systems for hotels on travel search engines by mining user-generated and crowdsourced content
Ghose, Anindya; Ipeirotis, Panagiotis G.; Li, Beibei - In: Marketing science : the marketing journal of the … 31 (2012) 3, pp. 493-520
Persistent link: https://www.econbiz.de/10009562944
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The importance of electronic word-of-mouth on consumer perception of content marketing
Hirschfelder, Benedikt; Chigada, Joel Mugove - In: International journal of electronic marketing and … 11 (2020) 2, pp. 184-198
Persistent link: https://www.econbiz.de/10012227533
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Tracking content marketing performance using web analytics : tools, metrics, and data privacy implications
Maintz, Julia; Zaumseil, Fabienne - In: International journal of internet marketing and … 13 (2019) 2, pp. 170-182
Persistent link: https://www.econbiz.de/10012105487
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"Essays on the role of content in digital marketing communications"
Sander, Verena - 2019
Persistent link: https://www.econbiz.de/10012110455
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Using user- and marketer-generated content for box office revenue prediction : differences between microblogging and third-party platforms
Song, Tingting; Huang, Jinghua; Tan, Yong; Yu, Yifan - In: Information systems research : ISR 30 (2019) 1, pp. 191-203
Persistent link: https://www.econbiz.de/10012038218
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The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet
Somerfield, Kardi; Mortimer, Kathleen; Evans, Geraint - In: International journal of internet marketing and … 12 (2018) 4, pp. 340-357
Persistent link: https://www.econbiz.de/10012139705
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Integrating websites with social media : an approach for group decision support
Kar, Arpan Kumar - In: Journal of decision systems 24 (2015) 3, pp. 339-353
Persistent link: https://www.econbiz.de/10011505852