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Interactive mining of strong friends from social networks and its applications in e-commerce
Tanbeer, Syed K.; Leung, Carson K.; Cameron, Juan J. - In: Journal of organizational computing and electronic commerce 24 (2014) 2/3, pp. 157-173
Persistent link: https://www.econbiz.de/10010425490
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Mining brand perceptions from Twitter social networks
Culotta, Aron; Cutler, Jennifer - In: Marketing science : the marketing journal of the … 35 (2016) 3, pp. 343-362
Persistent link: https://www.econbiz.de/10011498911
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Semantic social media analytics of CSR image : the benefit to know stakeholders' perspective
Stiglbauer, Markus; Kühn, Anna-Lena; Häußinger, Christian - In: Problems and perspectives in management : PPM ; … 12 (2014) 2, pp. 34-42
Persistent link: https://www.econbiz.de/10010390271
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"Are you having a laugh?" : detecting humorous expressions on social media : an exploration of theory, current approaches and future work
Elayan, Suzanne; Sykora, Martin; Jackson, Thomas; … - In: International journal of information technology and … 21 (2022) 1, pp. 115-137
Persistent link: https://www.econbiz.de/10013256101
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Leveraging social media metrics in improving social media performances through organic reach : a data mining approach
Huang, R. Jen-peng; Depari, Genesis Sembiring; Riorini … - In: The review of economic and business studies : REBS 11 (2018) 2, pp. 33-48
Persistent link: https://www.econbiz.de/10012007286
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Social media analytics : literature review and directions for future research
Rathore, Ashish K.; Kar, Arpan Kumar; Ilavarasan, P. … - In: Decision analysis : a journal of the Institute for … 14 (2017) 4, pp. 229-249
Persistent link: https://www.econbiz.de/10011879434
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Factors influencing hotels' online prices
Moro, Sérgio; Rita, Paulo; Oliveira, Cristina - In: Journal of hospitality marketing & management 27 (2018) 4, pp. 443-464
Persistent link: https://www.econbiz.de/10011880439
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Don't mention it? : analyzing user-generated content signals for early adverse event warnings
Abbasi, Ahmed; Li, Jingjing; Adjeroh, Don; Abate, Marie; … - In: Information systems research : ISR 30 (2019) 3, pp. 1007-1028
Persistent link: https://www.econbiz.de/10012118911
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User response to e-WOM in social networks : how to predict a content influence in Twitter
Dahka, Zohreh Yousefi; Hajiheydari, Nastaran; Rouhani, Saeed - In: International journal of internet marketing and … 14 (2020) 1, pp. 91-111
Persistent link: https://www.econbiz.de/10012200014
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Greenwashing and brand perception : a consumer sentiment analysis on organisations accused of greenwashing
Baxter, Katherine; Ghandour, Rajab; Histon, Wendy - In: International journal of internet marketing and … 21 (2024) 1/2, pp. 149-179
Persistent link: https://www.econbiz.de/10015066821