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A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil; Sethna, Beheruz N. - In: Journal of promotion management : innovations in … 29 (2023) 4, pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
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Excellence of social media : a quality assessment
Roja, M. Parveen - In: International journal of business excellence : IJBEX 20 (2020) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10012168753
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Romanticisation and monetisation of the digital nomad lifestyle : the role played by online narratives in shaping professional identity work
Bonneau, Claudine; Aroles, Jeremy; Estagnasié, Claire - In: Organization : the interdisciplinary journal of … 30 (2023) 1, pp. 65-88
Persistent link: https://www.econbiz.de/10014246718
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Sharing healthy lifestyle information on social media during the COVID-19 pandemic : a moderated mediation model
Balamoorthy S; Chandra, Bibhas - In: Journal of marketing communications 29 (2023) 8, pp. 860-881
Persistent link: https://www.econbiz.de/10014529125
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Drivers of social commerce usage : a multi-group analysis comparing Facebook and Instagram
Ventre, Iván; Mollá Descals, Alejandro; Frasquet … - In: Economic research 34 (2021) 1,1, pp. 570-589
Persistent link: https://www.econbiz.de/10013341660
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Rules of crowdsourcing : models, issues, and systems of control
Saxton, Gregory D.; Oh, Onook; Kishore, Rajiv - In: Information systems management 30 (2013) 1, pp. 2-20
Persistent link: https://www.econbiz.de/10009792097
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Engaging students via social media : is it worth the effort?
Mostafa, Rania B. - In: Journal of marketing education : JME 37 (2015) 3, pp. 144-159
Persistent link: https://www.econbiz.de/10011410645
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How do consumers in the Web 2.0 era get information? : social media users’ use of and reliance on traditional media
Cheong, Hyukjun; Park, Jin Seong - In: Journal of marketing analytics : JMA 3 (2015) 3, pp. 135-146
Persistent link: https://www.econbiz.de/10011416882
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Is it the message or the medium? : relational management during crisis through blogs, facebook and corporate websites
Kulkarni, Vaibhavi - In: Global business review 20 (2019) 3, pp. 743-756
Persistent link: https://www.econbiz.de/10012036111
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Fall and redemption : monitoring and engaging in social media conversations during a crisis
Canhoto, Ana Isabel Domingos; Vom Lehn, Dirk; Kerrigan, … - In: Cogent business & management 2 (2015), pp. 1-16
Social media content can spread quickly, particularly that generated by users themselves. This is a problem for businesses as user-generated content (UGC) often portrays brands negatively and, when mishandled, may turn into a crisis. This paper presents a framework for crisis management that...
Persistent link: https://www.econbiz.de/10012036517