Similar Search Results

Customer engagement behaviour in online social networks : the Facebook perspective

Bitter, Sofie; Grabner-Kräuter, Sonja; Breitenecker, … - In: International journal of networking and virtual … 14 (2014) 1/2, pp. 197-220

Persistent link: https://www.econbiz.de/10011282837

Personal information disclosure on social networking sites

Aboulnasr, Khaled; Tran, Gina A.; Park, Taehoon - In: Psychology & marketing 39 (2022) 2, pp. 294-308

Persistent link: https://www.econbiz.de/10012796096

Attributes of Instagram influencers impacting consumer brand engagement

Duh, Helen Inseng; Thabethe, Thabile - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 477-497

Persistent link: https://www.econbiz.de/10012670702

The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts : a panel data analysis of 2019 Super Bowl advertisers

Noh, Yeayoung; Kim, Hyuksoo; Kim, Kihan; Cheong, Yunjae - In: International journal of advertising : the review of … 40 (2021) 6, pp. 852-869

Persistent link: https://www.econbiz.de/10012623902

Do health-brand fan pages satisfy their consumers' desires?

Castillo, Gricel; Carrete-Lucero, Lorena de la Paz; … - In: International journal of electronic marketing and … 13 (2022) 1, pp. 83-104

Persistent link: https://www.econbiz.de/10012695459

The brand personality dimensions of business-to-business firms : a content analysis of employer reviews on social media

Robertson, Jeandri; Ferguson, Sarah Lord; Eriksson, Theresa - In: Journal of business-to-business marketing 26 (2019) 2, pp. 109-124

Persistent link: https://www.econbiz.de/10012196274

When is brand content shared on Facebook? : a field study on online Word-of-Mouth

Haikel-Elsabeh, Marie; Zhao, Zhenzhen; Ivens, Björn Sven; … - In: International journal of market research 61 (2019) 3, pp. 287-301

Persistent link: https://www.econbiz.de/10012172208

Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts

Labrecque, Lauren I.; Markos, Ereni; Yuksel, Mujde; … - In: Journal of interactive marketing : a quarterly … 57 (2022) 1, pp. 115-140

Persistent link: https://www.econbiz.de/10013397509

Antecedents of word-of-mouth communication and purchase intention on Facebook

Anastasiei, Bogdan; Chiosa, Ana Raluca - In: Journal of marketing and consumer behaviour in emerging … (2018) 2, pp. 33-45

More and more business customers use social media to express their opinions about products, services and brands. This study aims to make a step further in understanding consumer engagement in electronic word of mouth (eWOM) on Facebook and its impact on recommending and purchasing products. To...

Persistent link: https://www.econbiz.de/10012119676

Reconceptualising buyer behaviour in the digital era : an emergent journey

Scott, Peter; Scott, Tamsin; Stokes, Peter; Moore, Neil; … - In: International journal of technology marketing : IJTMkt 12 (2017) 2, pp. 165-179

Persistent link: https://www.econbiz.de/10011746011