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Introduction to the special issue on subsistence marketplaces : from micro-level insights to macro-level impact
Viswanathan, Madhu; Shultz, Clifford J.; Sridharan, Srinivas - In: Journal of macromarketing : examining the interactions … 34 (2014) 2, pp. 119-121
Persistent link: https://www.econbiz.de/10010379887
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Sustainability as megatrend : two schools of macromarketing thought
Mittelstaedt, John D.; Shultz, Clifford J.; Kilbourne, … - In: Journal of macromarketing : examining the interactions … 34 (2014) 3, pp. 253-264
Persistent link: https://www.econbiz.de/10010402644
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JPP&M's global perspective and impact : an agenda for research on marketing and public policy
Shultz, Clifford J.; Hoek, Janet; Lee, Leonard; Leong, … - In: Journal of public policy & marketing 41 (2022) 1, pp. 34-50
Persistent link: https://www.econbiz.de/10012703049
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Macromarketing, the indispensable discipline : introduction the the special issue
Shultz, Clifford J.; Wilkie, William L. - In: Journal of macromarketing 41 (2021) 1, pp. 5-9
Persistent link: https://www.econbiz.de/10012485414
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Marketing : the next 40,000 years
Shultz, Clifford J. - In: Journal of macromarketing : examining the interactions … 37 (2017) 3, pp. 328-330
Persistent link: https://www.econbiz.de/10011750625
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Toward a doctrine of socially responsible marketing (SRM) : a macro and normative-ethical perspective
Laczniak, Gene R.; Shultz, Clifford J. - In: Journal of macromarketing 41 (2021) 2, pp. 201-231
Persistent link: https://www.econbiz.de/10012521287