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Uniting the tribes : using text for marketing insight
Berger, Jonah; Humphreys, Ashlee; Ludwig, Stephan; Moe, … - In: Journal of marketing 84 (2020) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10012176296
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Capturing marketing information to fuel growth
Du, Rex Yuxing; Netzer, Oded; Schweidel, David A.; … - In: Journal of marketing 85 (2021) 1, pp. 163-183
Persistent link: https://www.econbiz.de/10012391435
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Capturing changes in social media content : a multiple latent changepoint topic model
Zhong, Ning; Schweidel, David A. - In: Marketing science : the marketing journal of the … 39 (2020) 4, pp. 827-846
Persistent link: https://www.econbiz.de/10012294610
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When connection turns to anger : how consumer-brand relationship and crisis type moderate language on social media
Mosley, Buffy; Schweidel, David A.; Zhang, Kunpeng - In: Journal of consumer research : JCR ; an … 50 (2024) 5, pp. 907-922
Persistent link: https://www.econbiz.de/10014526239