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Analysis of ICT usage patterns, benefits and barriers in tourism SMEs in the Middle Eastern countries : the case of Dubai in UAE
Zaidan, Esmat - In: Journal of vacation marketing : an international journal 23 (2017) 3, pp. 248-263
Persistent link: https://www.econbiz.de/10011773055
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The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley; … - In: Journal of travel research : a quarterly publication of … 55 (2016) 1, pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
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The formation of a nation tourism brand of Ukraine
Melnychenko, Svitlana; Bosovska, Myroslava; Okhrimenko, Alla - In: Baltic Journal of Economic Studies 7 (2021) 2, pp. 161-169
Persistent link: https://www.econbiz.de/10012587094
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Gastro-tourism as destination branding in emerging markets
Williams, Helena A.; Williams, Robert L.; Omar, Maktoba - In: International journal of leisure and tourism marketing … 4 (2014/15) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10010498881
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Customer-based brand equity for a tourism destination : the case of Croatia
Cervova, Lenka; Vávrová, Jitka Němečková - In: Economies : open access journal 9 (2021) 4, pp. 1-12
Tourism has been negatively impacted by the global COVID-19 pandemic, making it even more important for tourist … verify and modify the model of customer-based brand equity for a tourism destination (CBBETD) and its attributes for the …
Persistent link: https://www.econbiz.de/10012799979
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Placing an ethical brand : the Fairtrade Towns movement
Peattie, Kenneth J.; Samuel, Anthony - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 15/16, pp. 1490-1513
Persistent link: https://www.econbiz.de/10012802286
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Impact of place brand names on destination image
Gertner, Rosane K.; Freire, João - In: International journal of leisure and tourism marketing … 6 (2018) 1, pp. 39-50
Persistent link: https://www.econbiz.de/10011846557
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Impact of brand authenticity on word-of-mouth for tourism souvenirs
Tanaka, Shoji; Kim, Changju; Takahashi, Hiroyuki; … - In: Cogent business & management 11 (2024) 1, pp. 1-20
-of-mouth (WOM) recommendations, the underlying explanatory mechanism in the context of souvenir products in tourism remains unclear … strengthened by consumers' perceptions of the craftsman's passion. These findings offer novel insights into marketing communication … strategies aimed at amplifying positive WOM for future food souvenirs in a tourism context. …
Persistent link: https://www.econbiz.de/10014543402
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Dramatizing an event through a promotional film : testing image effects
Mathisen, Line; Prebensen, Nina K. - In: Journal of travel and tourism marketing 30 (2013) 7/8, pp. 672-689
Persistent link: https://www.econbiz.de/10010246311
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Masstige consumption, brand happiness, and brand advocacy : a service perspective
Purohit, Sonal; Arora, Vibha; Radia, Karan Nilesh - In: International journal of consumer studies 48 (2024) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10014465451