The paralysis of tourist activity during the closure caused by the COVID-19 pandemic makes the communicative management of the crisis essential, especially for a country as reliant on tourism as Spain. The purpose of this research is to understand the values on which the communicative campaigns...

Article analyzes tourism marketing and advertising in Lithuania, tourism marketing and advertising definition, tourism statistics. Each marketing really starts with the plan. The marketing plan in this case is what will be done precisely in order to attract visitors. Advertising is very...

The paralysis of tourist activity during the closure caused by the COVID-19 pandemic makes the communicative management of the crisis essential, especially for a country as reliant on tourism as Spain. The purpose of this research is to understand the values on which the communicative campaigns...

The present study proposes the submission of two techniques in promoting Romanian tourism destinations: tourism advertising via television and outdoor tourism advertising, as well as the procedures for the calculation and allotment of advertising budgets.