//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type:"article"
~type_genre:"Case study"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Media see-saws : winners and l...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Theorie
196
Theory
196
Deutschland
34
Germany
34
Market entry
34
Markteintritt
34
USA
30
United States
30
Advertising
20
Werbung
20
Business network
13
Unternehmensnetzwerk
13
Advertising industry
12
Organisatorischer Wandel
12
Organizational change
12
Werbewirtschaft
12
Innovation
11
Game theory
10
Großbritannien
10
Spieltheorie
10
United Kingdom
10
Estimation
9
Inter-firm cooperation
9
Learning organization
9
Lernende Organisation
9
Schätzung
9
Unternehmenskooperation
9
Entrepreneurship
8
Entrepreneurship approach
8
Innovation management
8
Innovationsmanagement
8
KMU
8
Lieferkette
8
SME
8
Scheduling problem
8
Scheduling-Verfahren
8
Supply chain
8
Italien
7
Italy
7
Network economics
7
more ...
less ...
Online availability
All
Undetermined
14
Type of publication
All
Article
Book / Working Paper
1,209
Journal
1
Type of publication (narrower categories)
All
Case study
Article in journal
263,019
Aufsatz in Zeitschrift
263,019
Aufsatz im Buch
50,398
Book section
50,398
Rezension
2,478
Systematic review
1,767
Übersichtsarbeit
1,767
Conference paper
1,431
Konferenzbeitrag
1,431
Collection of articles of several authors
1,108
Sammelwerk
1,108
Article
741
Reprint
723
Bibliografie enthalten
460
Bibliography included
460
Konferenzschrift
335
Conference proceedings
324
Fallstudie
283
Book review
197
Mehrbändiges Werk
173
Multi-volume publication
173
Festschrift
91
Interview
68
Congress Report
55
research-article
54
Book Part
34
Elektronischer Datenträger
31
Nachruf
20
Biografie
19
Bibliografie
16
Bibliography
16
Biography
14
Case Study
14
Hochschulschrift
7
Thesis
7
Statistics
5
Statistik
5
Market information
4
Marktinformation
4
more ...
less ...
Language
All
English
215
German
68
Author
All
Barney, Jay B.
2
Borchert, Jan Eric
2
Clifford, Trish Gorman
2
Hagenhoff, Svenja
2
Knyphausen-Aufseß, Dodo zu
2
Lindkvist, Lars
2
Robinson, S.
2
Rodríguez Monroy, Carlos
2
Schweizer, Lars
2
Weissenberger-Eibl, Marion A.
2
Wildemann, Horst
2
Abdallah, Wagdy M.
1
Abraha, Desalegn
1
Abrate, Graziano
1
Acharya, Gayatri
1
Acker, Isabel Jasmin
1
Adamowicz, Wiktor
1
Aggarwal, Sugandha
1
Aghezzaf, El-Houssaine
1
Alemayehu Geda Fole
1
Alexopoulos, Kosmas
1
Alexopoulos, Panos
1
Alimadadi, Siavash
1
Anand, G.
1
Anastasiou, Maria
1
Anderson, Chris
1
Angelou, Georgios N.
1
Antonacopoulou, Elena
1
Archer, Anne
1
Armstrong, Claire W.
1
Arora, Anshu
1
Arora, Tarun
1
Artigues, Christian
1
Athanassiadis, Nicholas
1
Atzeni, Maurizio
1
Axelsson, Ann-Sofie
1
Aydemir, Resul
1
Aßbrock, Markus
1
Bachmann, Reinhard
1
Baidya, Mehir Kumar
1
more ...
less ...
Published in...
All
International journal of production economics
12
International journal of production research
5
Management learning : the journal for managerial and organizational learning
4
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
4
American journal of agricultural economics
3
Dienstleistungscontrolling
3
Advances in business and management forecasting
2
Aktuelle Strategien von Medienunternehmen : Ergebnisse der Ravensburger Mediengespräche
2
Case study and review
2
Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
2
Enterprise information systems : 8th International Conference, ICEIS 2006, Paphos, Cyprus, May 23 - 27, 2006 ; revised selected papers
2
European journal of law and economics
2
Fallstudien zum internationalen Management, International Trade : 14 Fallstudien
2
How entrepreneurs do what they do : case studies in knowledge intensive entrepreneurship
2
International journal of human resources development and management : IJHRDM
2
International journal of technology management : IJTM
2
Journal of business case studies
2
Journal of information & knowledge management : JIKM
2
Journal of scheduling
2
Journal of targeting, measurement and analysis for marketing
2
Journal of the Operational Research Society : OR
2
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
2
Marketing management : a cultural perspective
2
Nachhaltige Unternehmensführung : Systemperspektiven
2
Public relations case studies : Fallbeispiele aus der Praxis
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Sport public relations and communication
2
The SAGE handbook of organizational institutionalism
2
The advertising handbook
2
Wertschöpfungsmanagement als Kernkompetenz : Festschrift für Horst Wildemann
2
"Eigentum, Zins und Geld" nach 20 Jahren : Festschrift für Gunnar Heinsohn
1
A focused issue on competence perspectives on new industry dynamics
1
Academy of Management journal : AMJ
1
Accounting and finance : journal of the Accounting Association of Australia and New Zealand
1
Accounting perspectives : a journal of The Canadian Academic Accounting Association
1
Advances in global leadership
1
Advances in mathematical programming and financial planning : a research annual
1
Annals of public and cooperative economics
1
Arbeit – eine Neubestimmung
1
Aspekte aus der Finanz- und Immobilienwirtschaft : Festschrift für Heinz Rehkugler
1
more ...
less ...
Source
All
ECONIS (ZBW)
283
Showing
1
-
10
of
283
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sponsorship,
advertising
and the Olympic Games
MacRury, Iain
- In:
The advertising handbook
,
(pp. 129-147)
.
2009
Persistent link: https://www.econbiz.de/10003851911
Saved in:
2
To switch or not to switch - Madhu's dilemma
Mishra, Shashi Shekhar
;
Pathak, Arijit
- In:
Strategic marketing cases in emerging markets
,
(pp. 61-78)
.
2017
Persistent link: https://www.econbiz.de/10011667538
Saved in:
3
Das optimale Anzeigeverfahren nach § 23 Ia BImSchG
Hafner, Mathias
- In:
Vom Hoheitsstaat zum Konsensualstaat : ökonomische …
,
(pp. 127-147)
.
1999
Persistent link: https://www.econbiz.de/10001446604
Saved in:
4
Barriers to innovation diffusion in industrial networks : a systematic combining approach
Huhtala, Juho-Petteri
;
Mattila, Pekka
;
Sihvonen, Antti
; …
- In:
Field guide to case study research in …
,
(pp. 61-76)
.
2014
Persistent link: https://www.econbiz.de/10011413703
Saved in:
5
Ethics and celebrity
advertising
: cases in the Indian
advertising
industry
Singh, Gurbir
;
Mishra, Abhishek
- In:
Ethical branding and marketing : cases and lessons
,
(pp. 173-184)
.
2019
Persistent link: https://www.econbiz.de/10012033798
Saved in:
6
Advertising
market in Central and Eastern Europe : case study of
advertising
market in Poland
Domański, Tomasz
- In:
Global advertising practice in a borderless world
,
(pp. 114-126)
.
2017
Persistent link: https://www.econbiz.de/10011668020
Saved in:
7
Driving creativity and innovation through culture
Archer, Anne
;
Walczyk, Doris
- In:
Corporate creativity : developing an innovative organization
,
(pp. 39-46)
.
2009
Persistent link: https://www.econbiz.de/10003857060
Saved in:
8
Porter Novelli
Waldron, Greg
- In:
Best practices in talent management : how the world's …
,
(pp. 225-240)
.
2010
Persistent link: https://www.econbiz.de/10003942135
Saved in:
9
"Wachsen oder nicht, das ist die Frage ..." : Systemdifferenzierungen junger Unternehmen am Beispiel einer Kommunikationsagentur
Fried, Andrea
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
62
(
2010
)
3
,
pp. 334-360
Persistent link: https://www.econbiz.de/10003964485
Saved in:
10
The way you see is what you get : market research as modes of knowledge production
Møller Bjerrisgaard, Sofie
;
Kjeldgaard, Dannie
- In:
Marketing management : a cultural perspective
,
(pp. 231-245)
.
2012
Persistent link: https://www.econbiz.de/10009507069
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->