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Brand management
40
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Brand image
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22
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Keller, Kevin Lane
95
Lehmann, Donald R.
11
Edell, Julie A.
6
Hoeffler, Steve
6
Lane Keller, Kevin
6
Brexendorf, Tim Oliver
4
Sood, Sanjay
4
Burke, Marian C.
3
Farley, John U.
3
Heckler, Susan E.
3
Houston, Michael J.
3
Keller, Kevin L.
3
Richey, Keith
3
Staelin, Richard
3
Aaker, David A.
2
Bayus, Barry L.
2
Bloom, Paul N.
2
Bridges, Sheri
2
Dev, Chekitan S.
2
Fiske, Susan T.
2
Golmohammadi, Alireza
2
Kervyn, Nicolas
2
Kotler, Philip
2
Malone, Chris
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Rajavi, Koushyar
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Wakefield, Lane
2
AKSEHIRLI, ZEYNEP
1
Aaker, Jennifer
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1
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1
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1
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1
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1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
The journal of brand management : an international journal
8
Journal of Consumer Research
6
Marketing management : a quarterly business management publication of the American Marketing Association
6
Journal of marketing
5
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
5
Journal of marketing research : JMR
4
Journal of the Academy of Marketing Science
4
Harvard business review : HBR
3
Journal of advertising research
3
Journal of marketing communications
3
Marketing letters : a journal of research in marketing
3
Measuring and managing brands
3
AMS review : official publication of the Academy of Marketing Science
2
Brand management ; Vol. 2
2
European Journal of Marketing
2
Harvard-Business-Manager : das Wissen der Besten
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of international marketing
2
Journal of marketing management : MM
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Advances in corporate branding
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Brand management ; Vol. 1
1
Brand management ; Vol. 3
1
Business Horizons
1
Business horizons
1
Business-to-business brand management : theory, research and executive case study exercises
1
California management review : CMR
1
Does marketing need reform? : fresh perspectives on the future
1
European journal of marketing : EJM
1
Financial Times handbook of management
1
Handbook of business-to-business marketing
1
Handbook of marketing
1
Handbook of marketing strategy
1
International journal of advertising : the review of marketing communications
1
Journal of Advertising Research
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ECONIS (ZBW)
72
OLC EcoSci
28
RePEc
9
Other ZBW resources
3
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1
"Das Führungsteam von Lilypad sollte vor allem Veränderungen hinter den Kulissen vornehmen, um die hotelübergreifende Auslastung zu verbessern"
Keller, Kevin Lane
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
3
,
pp. 116
Persistent link: https://www.econbiz.de/10003650478
Saved in:
2
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
3
Building customer-based brand equity : creating brand resonance requires carefully sequenced brand-building efforts
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003836298
Saved in:
4
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 139-155
Persistent link: https://www.econbiz.de/10003881211
Saved in:
5
Aufbau starker B-to-B-Marken : ein Leitfaden
Keller, Kevin Lane
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 733-748)
.
2010
Persistent link: https://www.econbiz.de/10003910072
Saved in:
6
Brand equity management in a multichannel, multimedia retail environment
Keller, Kevin Lane
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 58-70
Persistent link: https://www.econbiz.de/10003987320
Saved in:
7
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
8
Understanding the richness of brand relationships : research dialogue on brands as intentional agents
Keller, Kevin Lane
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 186-190
Persistent link: https://www.econbiz.de/10009576937
Saved in:
9
Brand strategy
Keller, Kevin Lane
- In:
Handbook of marketing strategy
,
(pp. 289-305)
.
2012
Persistent link: https://www.econbiz.de/10009530855
Saved in:
10
Desingning and implementing brand architecture strategies
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 702-715
Persistent link: https://www.econbiz.de/10010514141
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