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E-marketing
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Relationship marketing
18,312
Beziehungsmarketing
18,276
Konsumentenverhalten
12,828
Consumer behaviour
12,823
E-commerce
12,361
Electronic Commerce
12,272
Marketing management
9,432
Marketingmanagement
9,431
Internet marketing
8,940
Online-Marketing
8,920
Social Web
6,026
Social web
6,024
Customer satisfaction
4,971
Kundenzufriedenheit
4,970
Online-Handel
4,757
Online retailing
4,749
Markenführung
3,805
Brand management
3,797
Dienstleistungsqualität
3,776
Service quality
3,773
Internet
2,779
Brand image
2,567
Markenimage
2,567
Theory
2,487
Theorie
2,483
Lieferantenmanagement
2,461
Supplier relationship management
2,461
USA
2,334
United States
2,325
Viral marketing
2,100
Virales Marketing
2,100
Einzelhandel
2,006
Retail trade
2,006
Werbewirkung
1,928
Advertising effects
1,926
Deutschland
1,894
Germany
1,892
Confidence
1,843
Vertrauen
1,842
SME
1,684
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Undetermined
17,478
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3,750
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239
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53
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690
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330
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330
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175
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129
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60
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60
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55
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33
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33
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22
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13
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10
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10
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9
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7
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7
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7
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6
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5
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5
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5
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4
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3
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3
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2
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38,402
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5,248
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711
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111
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45
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36
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11
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7
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4
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Bruhn, Manfred
91
Homburg, Christian
76
Kumar, V.
76
Han, Heesup
53
Herrmann, Andreas
52
Verhoef, Peter C.
51
Vrontis, Demetris
51
Wirtz, Bernd W.
51
Hollebeek, Linda D.
50
Mattila, Anna S.
50
Bauer, Hans H.
49
Smith, Alan D.
48
Skiera, Bernd
47
Gil Saura, Irene
44
Palmatier, Robert W.
43
Pitt, Leyland F.
43
Grewal, Dhruv
42
Dwivedi, Yogesh Kumar
41
Walsh, Gianfranco
40
Alt, Rainer
39
Kollmann, Tobias
39
Loureiro, Sandra Maria Correia
39
Huber, Frank
38
Thaichon, Park
38
Quach, Sara
35
Karjaluoto, Heikki
34
Krafft, Manfred
34
Ruyter, Ko de
34
Bang, Nguyen
33
O'Cass, Aron
33
Wiedmann, Klaus-Peter
33
Malthouse, Edward C.
32
Svensson, Göran
32
Evanschitzky, Heiner
31
Kumar, Vikas
31
Prentice, Catherine
31
Agnihotri, Raj
30
Law, Chun Hung Roberts
30
Meffert, Heribert
30
Tucker, Catherine
30
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ToKnowPress
8
University of Western Sydney
7
Universität <Duisburg-Essen> / Lehrstuhl für E-Business und E-Entrepreneurship
7
Palgrave Macmillan
4
OECD / Committee for Information, Computer and Communications Policy / Working Party on Information Security and Privacy
3
Universität <Köln> / Lehrstuhl für Wirtschaftsinformatik insbesondere Informationsmanagement
3
Australian and New Zealand Marketing Academy Conference 1-3 Dec. 2008 Sydney, N.S.W.
2
College of Business
2
OEEC / Directorate for Science, Technology and Industry
2
School of Marketing
2
Academy of Marketing Conference 3-6 Jul. 2006 London, U.K.
1
College of Law and Business
1
College of Science, Technology and Environment
1
Conference on Electronic Commerce <11, 2010, Cambridge, Mass.>
1
Conference on Electronic Commerce <12, 2011, San José, Calif.>
1
Conference on Electronic Commerce <9, 2008, Chicago, Ill.>
1
DB Research GmbH <Frankfurt, Main>
1
Dialog Marketing Competence Center <Kassel>
1
Dr. Ing. h.c. F. Porsche AG
1
EC <10, 2009, Stanford, Calif.>
1
Emilia-Romagna
1
Empirica GmbH <Bonn>
1
Foundation for Organisational Research and Education
1
Institut für Versicherungswissenschaft <Leipzig>
1
Institut für Wirtschaftsinformatik <Sankt Gallen>
1
Institut für Wirtschaftsinformatik <Göttingen> / Professur für Anwendungssysteme und E-Business
1
Institut für Wirtschaftsinformatik <Münster, Westfalen>
1
Institut für Wirtschaftsinformatik <Sankt Gallen>
1
International Business Research Conference 7th 3-6 Dec. 2007 Sydney, N.S.W.
1
International Conference on Electronic Commerce 10th 18-22 Aug. 2008 Innsbruck, Austria
1
International Conference on Electronic Commerce and Intellectual Property <1999, Genf>
1
OECD / Committee on Consumer Policy
1
OECD / Committee on Information, Computer and Communications Policy / Working Party on Telecommunication and Information Services Policies
1
OECD / Committee on Information, Computer and Communications Policy / Working Party on the Information Economy
1
OECD / Directorate for Science, Technology and Industry
1
OECD / Directorate for Science, Technology and Industry / Committee on Information, Computer and Communications Policy
1
School of Computing and Information Technology
1
School of Marketing and International Business
1
Slovensko društvo informatika
1
Technische Hochschule <Aachen> / Lehr- und Forschungsgebiet Wirtschaftsinformatik
1
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Published in...
All
Journal of business research : JBR
1,244
Journal of retailing and consumer services
892
Industrial marketing management : the international journal for industrial and high-tech firms
690
International journal of hospitality management
394
Journal of strategic marketing
350
The journal of business & industrial marketing
290
Journal of the Academy of Marketing Science
281
Management science : journal of the Institute for Operations Research and the Management Sciences
258
Journal of marketing
256
The journal of services marketing
247
European journal of marketing : EJM
242
The service industries journal
236
International journal of internet marketing and advertising : IJIMA
232
Journal of marketing communications
226
Journal of marketing management : MM
226
Electronic commerce research
225
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
218
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
211
Tourism management : research, policies, practice
208
Marketing intelligence & planning
200
Cogent business & management
196
Journal of travel and tourism marketing
196
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
196
Psychology & marketing
193
Asia Pacific journal of marketing and logistics
185
European journal of operational research : EJOR
185
Technological forecasting & social change : an international journal
183
Journal of internet commerce
180
Information systems research : ISR
178
The journal of brand management : an international journal
177
International journal of electronic customer relationship management : IJECRM
175
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
175
Journal of retailing
175
The journal of product & brand management
175
International journal of contemporary hospitality management
174
Journal of hospitality marketing & management
173
International journal of business information systems : IJBIS
170
Business horizons
167
International journal of production economics
159
International journal of electronic marketing and retailing : IJEMR
157
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Source
All
ECONIS (ZBW)
43,454
RePEc
805
EconStor
129
BASE
99
USB Cologne (business full texts)
73
Other ZBW resources
64
OLC EcoSci
22
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1
Digital sport marketing
Ratten, Vanessa
;
Thompson, Ashleigh-Jane
- In:
Developing digital marketing : relationship perspectives
,
(pp. 75-86)
.
2021
Persistent link: https://www.econbiz.de/10012585821
Saved in:
2
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
3
The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
Saved in:
4
B2B communication strategy : introducing a new multifunctional application for the waste management industry
Svetlik, Jaroslav
;
Lastuvka, Igor
- In:
Marketing i menedžment innovacij : m&mi
13
(
2022
)
3
,
pp. 159-171
Persistent link: https://www.econbiz.de/10013491039
Saved in:
5
Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva
;
Schumann, Jan Hendrik
;
Kunz, Werner
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
Saved in:
6
Website quality : imperatives for effective industrial marketing through websites' usage intensity augmentation
Kanagaraj, D. Jayaprakash
;
Sudhahar, J. Clement
- In:
International journal of electronic customer …
9
(
2015
)
4
,
pp. 203-219
Persistent link: https://www.econbiz.de/10011606917
Saved in:
7
B2B digital marketing strategy : a framework for assessing digital touchpoints and increasing customer loyalty based on Austrian companies from heating, ventilation and air conditi...
Bakhtieva, Elina
- In:
Oeconomia Copernicana
8
(
2017
)
3
,
pp. 463-478
Persistent link: https://www.econbiz.de/10012228890
Saved in:
8
Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint
;
Rowley, Jennifer
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
Saved in:
9
E-marketing
Chaffey, Dave
- In:
The marketing book
,
(pp. 637-668)
.
2003
Persistent link: https://www.econbiz.de/10001725258
Saved in:
10
How to lengthen, deepen and broaden customer-firm relationships with online financial services?
Liang, Chiung-ju
;
Chen, Hui-ju
- In:
Journal of financial services marketing : JFSM
14
(
2009/10
)
3
,
pp. 218-231
Persistent link: https://www.econbiz.de/10003916764
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